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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free
      Free
      U

      Universiteit Leiden

      International Law In Action: Investigating and Prosecuting International Crimes

      Skills you'll gain: Court Systems, Legal Proceedings, Adjudication, Legal Strategy, Criminal Investigation and Forensics, Political Sciences, International Relations, Litigation and Civil Justice, Appeals, Case Law, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      702 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado System

      Cybersecurity for Business

      Skills you'll gain: Intrusion Detection and Prevention, Threat Detection, Open Web Application Security Project (OWASP), Incident Response, Penetration Testing, Computer Security Incident Management, Distributed Denial-Of-Service (DDoS) Attacks, Cybersecurity, Threat Management, Data Security, Authentications, Cyber Attacks, Security Testing, Cloud Security, Security Strategy, Computer Security Awareness Training, Malware Protection, Risk Management, Vulnerability Assessments, Enterprise Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Managing Employee Compensation

      Skills you'll gain: Compensation Management, Compensation Strategy, Compensation and Benefits, Compensation Analysis, Payroll, Benefits Administration, Labor Compliance, Employee Retention, Employee Performance Management, Employee Engagement, Labor Law

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Geneva

      Portfolio and Risk Management

      Skills you'll gain: Portfolio Management, Risk Management, Business Risk Management, Investment Management, Risk Analysis, Investments, Asset Management, Wealth Management, Financial Market, Finance, Probability Distribution, Market Dynamics, Correlation Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Career Discovery

      Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Interviewing Skills, Social Media, Relationship Building, Social Media Strategy, Planning, Strategic Communication, Communication, Social Skills, Adaptability, Collaboration, Business Research, Negotiation, Leadership Development, Professionalism, Lifelong Learning, Goal Setting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      I

      Insper

      Gestão de Operações

      Skills you'll gain: Operations Management, Quality Management, Process Management, Business Operations, Inventory Management System, Manufacturing Operations, Quality Improvement, Operational Analysis, Process Analysis, Production Management, Operational Efficiency, Production Process, Continuous Improvement Process, Performance Measurement, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      573 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      Skills you'll gain: Storytelling, User Experience Design, Content Creation, Storyboarding, Multimedia, Animation and Game Design, Augmented and Virtual Reality (AR/VR), Design Research, Creativity, Emerging Technologies, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      927 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Designing the Organization

      Skills you'll gain: Organizational Structure, Governance, Organizational Strategy, Organizational Effectiveness, Organizational Change, Business Management, Innovation, Systems Thinking, Business Strategies, Growth Strategies, Decision Making

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Entrepreneurship 3: Growth Strategies

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Digital Marketing, Customer Acquisition Management, Business Metrics, Marketing Strategies, Market Dynamics, Business Strategies, Search Engine Optimization, Paid media, Talent Management, People Management, Forecasting, Earned Media, Organizational Structure, Public Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rice University

      Investment Strategies and Portfolio Analysis

      Skills you'll gain: Portfolio Management, Investment Management, Performance Measurement, Performance Analysis, Return On Investment, Investments, Financial Market, Financial Analysis, Risk Analysis, Benchmarking

      4.2
      Rating, 4.2 out of 5 stars
      ·
      272 reviews

      Mixed · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Liderazgo y habilidades de negociación

      Skills you'll gain: Negotiation, Conflict Management, Assertiveness, Communication, Interpersonal Communications, Active Listening, Empathy, Constructive Feedback, Organizational Leadership, Relationship Building, Team Leadership, Leadership, Emotional Intelligence, Strategic Communication, Team Motivation, Verbal Communication Skills, Business Leadership, Communication Strategies, Strategic Planning, Non-Verbal Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Advanced · Specialization · 1 - 3 Months

    • U

      University of California San Diego

      Data Structures and Performance

      Skills you'll gain: Unit Testing, Data Structures, Development Testing, Java Programming, Software Testing, Performance Tuning, Debugging, Computer Programming, Algorithms, Object Oriented Programming (OOP), Theoretical Computer Science

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular pricing strategy courses

    • International Law In Action: Investigating and Prosecuting International Crimes: Universiteit Leiden
    • Cybersecurity for Business: University of Colorado System
    • Managing Employee Compensation: University of Minnesota
    • Portfolio and Risk Management: University of Geneva
    • Career Discovery: Kennesaw State University
    • Gestão de Operações: Insper
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Designing the Organization: University of Illinois Urbana-Champaign
    • Entrepreneurship 3: Growth Strategies: University of Pennsylvania
    • Investment Strategies and Portfolio Analysis: Rice University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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