What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

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Find the Best Digital Marketing Course for Your Goals

Google Cloud
Gemini for Data Scientists and Analysts - 한국어
Skills you'll gain: Customer Insights, Customer Analysis, Machine Learning Methods, Artificial Intelligence, Sales Strategy, Generative AI, Google Cloud Platform, Predictive Analytics, Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies, Data Modeling
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Capstone Project
Skills you'll gain:
Advanced · Course
Google Cloud
Gemini for Data Scientists and Analysts-Português Brasileiro
Skills you'll gain: Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Google Cloud Platform, Generative AI
Beginner · Course · 1 - 4 Weeks
Status: New
Banco Interamericano de Desarrollo
Design de projetos de governo digital
Skills you'll gain:
Beginner · Course · 1 - 3 Months
Google Cloud
Gemini for Data Scientists and Analysts - 日本語版
Skills you'll gain: Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Emory University
Mastering Business Essentials: Operations
Skills you'll gain: Operations Management, Manufacturing Operations, Supply Chain Management, Business Operations, Quality Management, Production Management, Supply Chain Planning, Six Sigma Methodology, Transportation, Supply Chain, and Logistics, Operational Efficiency, Lean Manufacturing, Process Improvement, Business Process Management, Lean Methodologies, Prioritization, Cost Reduction
Beginner · Course · 1 - 3 Months
Status: New
Coursera Instructor Network
WCAG Compliance: Web Accessibility Best Practices
Skills you'll gain: Web Content Accessibility Guidelines, Compliance Auditing, Compliance Management, Regulatory Compliance, Usability, Web Design, User Interface (UI), Digital Content, Automation, Test Tools, Stakeholder Communications, Prioritization
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - Français
Skills you'll gain: SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming
Intermediate · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Packt
Real-World Projects & Advanced Animations
Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Front-End Web Development, Web Development, Web Design, Javascript, Application Deployment, Animations, Web Content Accessibility Guidelines, User Interface (UI), Usability, Maintainability
Intermediate · Course · 1 - 3 Months
Status: Free Trial
SkillUp EdTech
Social Media Management
Skills you'll gain:
Intermediate · Course
Google Cloud
Work with Gemini Models in BigQuery - Bahasa Indonesia
Skills you'll gain: Generative AI, Customer Relationship Management, Predictive Modeling, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Big Data, Business Solutions
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Work with Gemini Models in BigQuery - Deutsch
Skills you'll gain: Generative AI, Google Cloud Platform, Applied Machine Learning, SQL, Prompt Engineering, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Query Languages, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks