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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad Nacional de Colombia

    Patentes: un recorrido desde su significado hasta su búsqueda

    Skills you'll gain: Intellectual Property, Statistical Analysis, Keyword Research, Analysis, Competitive Intelligence, Market Research, Technical Standard, Law, Regulation, and Compliance, Data Analysis, Innovation, Databases

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Measuring Total Data Quality

    Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Collection, Data Processing, Data Analysis, Data Integrity, Model Evaluation, Data Access, Statistical Analysis, Sampling (Statistics)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Value Propositions, Target Market, Consumer Behaviour, Customer Insights, Business Strategies, Market Research, Price Negotiation, Product Strategy, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Démarrer avec Instagram pour les entreprises

    Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Ecommerce Foundation

    Skills you'll gain: Merchandising, E-Commerce, Product Assortment, Adobe Experience Manager, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Order Management Systems, Web Design and Development, Technology Solutions, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Digital Content, Case Studies, Customer experience improvement, Online Advertising, Solution Delivery

    4.3
    Rating, 4.3 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    How to Use The IFE-EFE Matrix for Strategic Analysis

    Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Business Intelligence Analysts

    Skills you'll gain: Business Intelligence, Generative AI, Business Analytics, Responsible AI, Business Process Automation, Data-Driven Decision-Making, Data Ethics, Data Storytelling, Exploratory Data Analysis, Data Validation, Project Implementation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Data Analysis and Visualization with Pandas

    Skills you'll gain: Matplotlib, Pandas (Python Package), Data Import/Export, Data Visualization Software, Data Visualization, Microsoft Excel, NumPy, Time Series Analysis and Forecasting, Data Analysis, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    MailChimp pour les débutants

    Skills you'll gain: Email Marketing, Newsletters, Campaign Management, Marketing Automation, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Business Process Outsourcing Strategies in Hospitality

    Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Performance Measurement, Business Relationship Management, Business Process, Business Process Management, Global Marketing, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Communication, Strategic Thinking, Risk Mitigation, Contract Negotiation

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Data Visualization: Analisi dei dati con Tableau

    Skills you'll gain: Interactive Data Visualization, Tableau Software, Dashboard, Data Storytelling, Data Visualization Software, Peer Review, Data Presentation, Data Integration, Data Visualization, Geographic Information Systems, Spatial Analysis, Business Intelligence, Data Manipulation, Data Preprocessing, Data Transformation, Data Sharing, Data Analysis, Business Analytics, Data Cleansing, Data Access

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Select Topics in Python

    Skills you'll gain: Matplotlib, Text Mining, GitHub, Large Language Modeling, Django (Web Framework), Git (Version Control System), Package and Software Management, Platform As A Service (PaaS), Plot (Graphics), Application Deployment, Natural Language Processing, Data Visualization Software, Unit Testing, Cloud Deployment, Jupyter, Database Development, Data Processing, Virtual Environment, Dependency Analysis, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    23 reviews

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Patentes: un recorrido desde su significado hasta su búsqueda: Universidad Nacional de Colombia
  • Measuring Total Data Quality: University of Michigan
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Démarrer avec Instagram pour les entreprises: Coursera
  • Adobe Ecommerce Foundation: Adobe
  • How to Use The IFE-EFE Matrix for Strategic Analysis: Coursera
  • GenAI for Business Intelligence Analysts: Coursera
  • Advanced Data Analysis and Visualization with Pandas: Packt
  • MailChimp pour les débutants : Coursera
  • Business Process Outsourcing Strategies in Hospitality: Starweaver

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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