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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crea Anuncios para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Social Media Management, Facebook, Content Creation, Advertising, Animations, Graphic Design, Graphic and Visual Design, User Accounts

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Google Data Studio - Création de Tableaux de Bords Interactifs

    Skills you'll gain: Data Visualization, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization Software, Collaborative Software, Data Sharing, Data Science, Data Analysis, Business Intelligence, Data Integration, Data Modeling, Data Import/Export

    4.4
    Rating, 4.4 out of 5 stars
    ·
    113 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Analysis in R: Predictive Analysis with Regression

    Skills you'll gain: Ggplot2, Model Evaluation, Data Visualization, Regression Analysis, Predictive Analytics, Predictive Modeling, Data-Driven Decision-Making, Statistical Modeling, R Programming, Descriptive Statistics, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Market Analysis, Business Analysis, Crisis Management, Supplier Management, Supplier Relationship Management, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Professional Selling: Step 3 - Become a High-Performer

    Skills you'll gain: Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Strategy, Solution Selling, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Product Demonstration, Negotiation, Product Knowledge, Setting Appointments, Return On Investment, Cost Benefit Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Expressway to Data Science: R Programming and Tidyverse

    Skills you'll gain: Tidyverse (R Package), Rmarkdown, R Programming, Ggplot2, Data Import/Export, Data Visualization, Data Manipulation, Data Visualization Software, Data Analysis, Data Science, Data Storytelling, Statistical Analysis, Relational Databases, Data Cleansing, Data Transformation, Statistical Programming, Data Integration, Software Installation, Programming Principles, Communication

    4.1
    Rating, 4.1 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    Skillshare

    ChatGPT for Content Creation and Planning

    Skills you'll gain: AI Personalization, Business Process

    4.1
    Rating, 4.1 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad de Palermo

    Data Science & Inteligencia Artificial aplicados a negocios

    Skills you'll gain: Responsible AI, Predictive Modeling, Business Transformation, Data-Driven Decision-Making, Business Leadership, Data Science, Business Ethics, Business Analytics, Organizational Change, Innovation, Strategic Leadership, AI Security, Artificial Intelligence, Natural Language Processing, Machine Learning, Computer Vision, IT Service Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 2

    Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Socioeconomics, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Quantitative Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    61 reviews

    Mixed · Course · 1 - 4 Weeks

  • I

    IESE Business School

    Crisis Communications

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Crea Anuncios para las Redes Sociales con Canva: Coursera
  • Google Data Studio - Création de Tableaux de Bords Interactifs: Coursera
  • Data Analysis in R: Predictive Analysis with Regression: Coursera
  • Strategic Management: Fundação Instituto de Administração
  • Professional Selling: Step 3 - Become a High-Performer: Kennesaw State University
  • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
  • Expressway to Data Science: R Programming and Tidyverse: University of Colorado Boulder
  • ChatGPT for Content Creation and Planning: Skillshare
  • Data Science & Inteligencia Artificial aplicados a negocios: Universidad de Palermo
  • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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