• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Facebook Ads Course : Grow Leads & Boost Sales

    Skills you'll gain: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Instagram, Bidding, A/B Testing, Lead Generation, Customer Engagement, Budget Management

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Science and Technology of China

    《MBA论文写作指导》

    Skills you'll gain: Proposal Writing, Writing, Research Reports, Business Research, Business Writing, Time Management, Problem Solving, Market Analysis, Business Analysis, Presentations

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Deep Learning with ANN in Python: Build & Optimize

    Skills you'll gain: Keras (Neural Network Library), Tensorflow, Artificial Neural Networks, Deep Learning, Data Preprocessing, Model Evaluation, Customer Analysis, Applied Machine Learning, Scikit Learn (Machine Learning Library), Development Environment, Predictive Analytics, Pandas (Python Package), Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Analysis with Python: Inform a Business Decision

    Skills you'll gain: Data Storytelling, Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Analytical Skills, Business Analysis, Data Manipulation, Data Cleansing, Python Programming, Data Import/Export, Promotional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Use SharePoint & Power Virtual Agent to Create Smart Chatbot

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Generative AI Agents, Internal Communications, Data Store

    4.5
    Rating, 4.5 out of 5 stars
    ·
    23 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Redes Ecológicas

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Visualization, Scientific Visualization, Graph Theory, Exploratory Data Analysis, Environmental Science, Data Analysis, R Programming, Data Science, Mathematical Modeling

    5
    Rating, 5 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Master Data Analysis with Pandas: Learning Path 1 (Enhanced)

    Skills you'll gain: Pandas (Python Package), Data Manipulation, Data Analysis, NumPy, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    UBITS

    Servicio al cliente desde el punto de vista logístico

    Skills you'll gain: Customer Service, Logistics, Order Delivery, Inventory Management System, Supply Chain, Customer experience improvement, Service Level, Marketing Operations, Operational Efficiency, Performance Measurement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    CEO Playbook: Generative AI

    Skills you'll gain: Responsible AI, Google Gemini, Anthropic Claude, AI Enablement, Business Leadership, ChatGPT, Business Transformation, Digital Transformation, Leadership, Strategic Leadership, Strategic Thinking, Generative AI, Stakeholder Communications, Strategic Communication, Strategic Decision-Making, Innovation, Communication Strategies, Business Ethics, Analytical Skills, Strategic Marketing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des Newsletters professionnelles avec Canva

    Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Marketing Design, Target Audience, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Visualization using dplyr and ggplot2 in R

    Skills you'll gain: Ggplot2, Tidyverse (R Package), Data Visualization, Data Analysis, Exploratory Data Analysis, R Programming, Data Visualization Software, Data Manipulation, R (Software)

    5
    Rating, 5 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Geospatial Information Technology Essentials

    Skills you'll gain: Geospatial Information and Technology, Spatial Analysis, Geographic Information Systems, GIS Software, Database Management, Global Positioning Systems, Decision Support Systems, Data Modeling, Data Mapping, Open Source Technology, Web Applications, Mobile Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…275276277…421

In summary, here are 10 of our most popular marketing analytics courses

  • Facebook Ads Course : Grow Leads & Boost Sales: LearnKartS
  • 《MBA论文写作指导》: University of Science and Technology of China
  • Deep Learning with ANN in Python: Build & Optimize: EDUCBA
  • Data Analysis with Python: Inform a Business Decision: Coursera
  • Use SharePoint & Power Virtual Agent to Create Smart Chatbot: Coursera
  • Redes Ecológicas: Universidade de São Paulo
  • Master Data Analysis with Pandas: Learning Path 1 (Enhanced): Coursera
  • Servicio al cliente desde el punto de vista logístico: UBITS
  • CEO Playbook: Generative AI: Starweaver
  • Créer des Newsletters professionnelles avec Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok