• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    B

    Big Interview

    The Art of the Job Interview

    Skills you'll gain: Interviewing Skills, Non-Verbal Communication, Applicant Tracking Systems, Professional Networking, Recruitment, Verbal Communication Skills, Job Analysis, Communication, Professional Development, Negotiation, Rapport Building, Oral Expression, Storytelling, Professionalism, Personal Attributes, Writing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    93 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Managing Innovation Initiatives

    Skills you'll gain: Innovation, Engineering Management, New Product Development, Strategic Leadership, Agile Methodology, Team Management, Leadership and Management, Product Lifecycle Management, Agile Product Development, Technology Strategies, Strategic Thinking, Team Leadership, Strategic Partnership, Corporate Strategy, Organizational Effectiveness, Entrepreneurship, Organizational Structure, Business Strategy, New Business Development, Cross-Functional Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    737 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Content Creation Essentials

    Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Videography, Post-Production, Media Production, Photo Editing, Content Creation, Writing, Scripting, Social Media Content, Social Media

    4
    Rating, 4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Slides

    Skills you'll gain: Presentations, Google Workspace, Productivity Software, Sales Presentations, Business Communication, Version Control, Collaborative Software, Document Management, Multimedia, Organizational Skills, Data Sharing, Business Solutions, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    283 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Foundations for Interviewing with Confidence

    Skills you'll gain: Verbal Communication Skills, Interviewing Skills, Professional Development, Technical Sales, Communication, Telecommuting, Storytelling, Sales Development, Sales, Portfolio Management, Branding, Personal Attributes, LinkedIn, Professionalism, Empathy

    4.4
    Rating, 4.4 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Communication, Target Audience, Oral Expression, Leadership Studies, Team Collaboration, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    81 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    AI Applications in Accounting and Finance

    Skills you'll gain: Unstructured Data, Applied Machine Learning, Financial Data, Financial Statement Analysis, Image Analysis, Finance, Financial Analysis, Accounting, Emerging Technologies, Artificial Intelligence, Text Mining, Machine Learning, Social Media Analytics, AI Integrations, Data-Driven Decision-Making, Natural Language Processing, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Health for All Through Primary Health Care

    Skills you'll gain: Primary Care, Health Equity, Community Health, Health Policy, Public Health, Health Education, Health Disparities, Health Promotion, Preventative Care, Social Determinants Of Health, Health Systems, Community Development, Community Outreach

    4.7
    Rating, 4.7 out of 5 stars
    ·
    288 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Voxy

    English Language Skills A1-A2 CEFR: Beginner

    Skills you'll gain: Patient Communication, English Language, Language Competency, Verbal Communication Skills, Interpersonal Communications, Oral Comprehension, Vocabulary, Language Learning, Active Listening, Communication, Education Software and Technology, Grammar, Public Speaking, Relationship Building

    4.3
    Rating, 4.3 out of 5 stars
    ·
    88 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Build personal resilience

    Skills you'll gain: Stress Management, Resilience, Personal Development, Time Management, Mental Health, Organizational Skills, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Use vídeos en sus posts de redes sociales con Canva

    Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Social Media, Instagram, Design, Social Media Marketing, Graphic Design, Digital Design, Organizational Skills, Facebook, Video Production

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…278279280…585

In summary, here are 10 of our most popular social media marketing courses

  • The Art of the Job Interview: Big Interview
  • Voice of the Customer (VoC): Enhancing Experiences: Coursera
  • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
  • YouTube Content Creation Essentials: Coursera
  • Google Slides: Google Cloud
  • Foundations for Interviewing with Confidence: Salesforce
  • Strategic Communications in Technical Organizations: Johns Hopkins University
  • AI Applications in Accounting and Finance: University of Maryland, College Park
  • Health for All Through Primary Health Care: Johns Hopkins University
  • English Language Skills A1-A2 CEFR: Beginner: Voxy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok