• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Artificial Intelligence, Change Management, Organizational Leadership, Business Strategies, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    114 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Hootsuite, Social Media Content, Content Scheduling, Social Media Management, Content Creation, Social Media Analytics, Social Media Marketing, Social Media, Social Media Strategy, Digital Marketing Tools, Content Marketing, Resource Utilization, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Blockchain Business Models

    Skills you'll gain: Blockchain, FinTech, Emerging Technologies, Cryptography, Law, Regulation, and Compliance, Financial Regulations, Cryptographic Protocols, Financial Regulation, Regulatory Requirements, Regulatory Compliance, Encryption, Technology Strategies, Payment Systems, Data Integrity, Digital Assets, Financial Services, Feasibility Studies, Transaction Processing, Innovation, Distributed Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    399 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Writing, Business Research, Portfolio Management, Oral Expression, Problem Solving, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    407 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Medical Devices, Health Care Procedure and Regulation, Health Care, Medical Equipment and Technology, Pharmaceutical Sales, Medical Management, Health Technology, Biomedical Technology, Market Dynamics, Managed Care, Medicare, Health Administration, Medicaid, Health Policy, Innovation, Cultural Diversity, Insurance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    617 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Lecturio

    Nursing Prerequisites: Essential Sciences for Future Nurses

    Skills you'll gain: Microbiology, Pharmacology, Sensory Systems Analysis, Health Disparities, Molecular Biology, Infection Control, Infectious Diseases, Chemistry, Social Sciences, Biochemistry, Psychology, Molecular, Cellular, and Microbiology, Sociology, Cultural Sensitivity, Analytical Chemistry, Immunology, Behavior Management, Biology, Decision Making, Taxonomy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Disaster, Crisis, and Emergency Preparedness Communication

    Skills you'll gain: Emergency Response, Mitigation, Safety and Security, Health Disparities, Hazard Communication (HazCom), Risk Management, Social Determinants Of Health, Community Health, Media and Communications, Public Health, Risk Analysis, Vulnerability, Community Outreach, Persuasive Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    Wesleyan University

    Career Decisions: From Insight to Impact

    Skills you'll gain: Decision Making, Professional Development, Self-Awareness, Social Impact, Personal Development, Human Centered Design, Strategic Thinking, Human Development, Psychology, Relationship Building, Social Sciences, Culture, Cultural Diversity, Overcoming Obstacles, Dealing With Ambiguity, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    380 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Gestalte deinen virtuellen Klassenzimmer mit Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Virtual Environment, Design Software, Collaborative Software, Teaching, Collaboration, Content Creation, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Uncover Your Transferable Skills with AI

    Skills you'll gain: Communication, Professional Development, Google Gemini, AI literacy, Value Propositions, Adaptability, Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Strategic Marketing, Business Planning, Business Development, New Business Development, Leadership and Management, Strategic Decision-Making, Organizational Strategy, Global Marketing, Governance, Entrepreneurial Finance, Brand Management, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    154 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Finance and Economics

    Skills you'll gain: Purchasing, Negotiation, Business Communication, Business Correspondence, English Language, Data Storytelling, Business Writing, Budgeting, Communication Strategies, Oral Expression, Financial Forecasting, Financial Data, Communication, Forecasting, Verbal Communication Skills, Influencing, Business Ethics, Presentations, Finance, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    623 reviews

    Intermediate · Course · 1 - 3 Months

1…283284285…585

In summary, here are 10 of our most popular social media marketing courses

  • Business & Technology: Illinois Tech
  • Introducción a Hootsuite: Coursera
  • Blockchain Business Models: Duke University
  • Data Scientist Career Guide and Interview Preparation: IBM
  • Healthcare Marketplace: University of Minnesota
  • Nursing Prerequisites: Essential Sciences for Future Nurses: Lecturio
  • Disaster, Crisis, and Emergency Preparedness Communication: The State University of New York
  • Career Decisions: From Insight to Impact: Wesleyan University
  • Gestalte deinen virtuellen Klassenzimmer mit Canva: Coursera
  • Uncover Your Transferable Skills with AI: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok