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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    V

    Vanderbilt University

    Qualitative Methods for Quantitative People (with GenAI)

    Skills you'll gain: Large Language Modeling, Responsible AI, Decision Making, Team Management, Resource Allocation, Generative AI, Qualitative Research, Prompt Engineering, Analysis, Communication, Project Management, Data Ethics, Data-Driven Decision-Making, Data Storytelling, Data Visualization

    2.8
    Rating, 2.8 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

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    Harvard Business Review

    Act Strategically

    Skills you'll gain: Critical Thinking, Plan Execution, Business Strategy, Strategic Decision-Making, Trend Analysis, Strategic Prioritization, Market Trend, Forecasting, Value Propositions, Innovation, Competitive Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    D

    Dartmouth College

    Bipedalism: The Science of Upright Walking

    Skills you'll gain: Kinesiology, Human Musculoskeletal System, Scientific Methods, Exercise Science, Anthropology, Biology, Anatomy, 3D Assets, Research, Mechanics, Physiology, Human Development, Taxonomy, Child Development, Visualization (Computer Graphics), Life Sciences, Scientific Visualization, Spatial Data Analysis, Obstetrics And Gynecology, Orthopedics

    4.6
    Rating, 4.6 out of 5 stars
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    8 reviews

    Beginner · Specialization · 1 - 3 Months

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    O.P. Jindal Global University

    Econometrics - Theory and Practice

    Skills you'll gain: Econometrics, Regression Analysis, Probability & Statistics, Statistical Modeling, Statistical Analysis, Correlation Analysis, Time Series Analysis and Forecasting, Economics, Statistical Inference, Probability Distribution, Logistic Regression, Model Evaluation

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Audience Demographics with Facebook Audience Insights

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

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    L

    Lund University

    1.5° Lifestyles: Mainstreaming Everyday Sustainability

    Skills you'll gain: Sustainable Development, Environmental Issue, Sustainable Business, Social Impact, Climate Change Mitigation, Systems Thinking, Consumer Behaviour, Sustainability Standards, Education and Training, Community Development, Economics, Environmental Policy, Critical Thinking

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 3 Months

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    Insper

    Gestão de Dados Científicos

    Skills you'll gain: Data Sharing, Data Management, Information Management, Data Storage, Data Strategy, Data Quality, Metadata Management, Data Collection, General Science and Research, Data Literacy, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
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    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of California San Diego

    Hacking COVID-19 — Course 2: Decoding SARS-CoV-2's Secrets

    Skills you'll gain: Diagnostic Tests, Bioinformatics, Model Evaluation, Molecular Biology, Infectious Diseases, Medical Science and Research

    4.4
    Rating, 4.4 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    Starweaver

    Launching Your Online Business: Strategies for Success

    Skills you'll gain: Business Planning, Customer Support, Strategic Planning, Business Strategy, E-Commerce, Business Modeling, Digital Marketing, Entrepreneurship, New Business Development, Marketing Strategies, Competitive Analysis, Operations Management

    Beginner · Course · 1 - 4 Weeks

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    U

    UBITS

    Diseña una propuesta de valor efectiva

    Skills you'll gain: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Qualitative Methods for Quantitative People (with GenAI): Vanderbilt University
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Act Strategically: Harvard Business Review
  • Bipedalism: The Science of Upright Walking: Dartmouth College
  • Econometrics - Theory and Practice: O.P. Jindal Global University
  • Audience Demographics with Facebook Audience Insights : Coursera
  • 1.5° Lifestyles: Mainstreaming Everyday Sustainability: Lund University
  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Gestão de Dados Científicos: Insper
  • Hacking COVID-19 — Course 2: Decoding SARS-CoV-2's Secrets: University of California San Diego

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