• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • G

    Goldman Sachs

    Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women

    Skills you'll gain: Growth Strategies, Competitive Analysis, Value Propositions, Business Development, Customer Analysis, Customer Insights, Business Strategy, Target Market, Product Marketing, Market Intelligence, Consumer Behaviour, Target Audience

    ★ 4.9 (95) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • A

    Amazon Web Services

    DevOps and AI on AWS: CI/CD for Generative AI Applications

    Skills you'll gain: Infrastructure as Code (IaC), Amazon CloudWatch, CI/CD, AWS CloudFormation, Application Deployment, Continuous Deployment, Cloud Deployment, Amazon Web Services, Continuous Integration, Model Deployment, IT Automation, DevOps, Cloud Management, Generative AI, Cloud Applications, System Monitoring, Application Performance Management, Automation, Site Reliability Engineering

    ★ 4.5 (14) · Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Advanced HR Leadership: Strategy, Talent, and Innovation

    Skills you'll gain: Talent Acquisition, Human Resources, Management Training And Development, Recruitment Strategies, Talent Recruitment, Leadership Development, Diversity Equity and Inclusion Initiatives, HR Tech, Human Resources Management and Planning, Human Resource Strategy, Leadership, Workplace inclusivity, Recruitment, Strategic Leadership, Intercultural Competence, Diversity and Inclusion, Organizational Structure, Human Resources Information System (HRIS), Human Resources Software, Cultural Diversity

    ★ 3.9 (31) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Rutgers the State University of New Jersey

    Rutgers MBS: Introduction to Personal Care Science

    Skills you'll gain: Production Process, Manufacturing Processes, Manufacturing Operations, Product Testing, Regulatory Compliance, Clinical Research, Regulatory Affairs, Personal Care, Product Development, Good Manufacturing Practices, Laboratory Testing, Regulatory Requirements, Workforce Development, New Product Development, Clinical Trials, Quality Control, Product Planning, Entrepreneurship, Consumer Behaviour, Business

    ★ 4.6 (7) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • O

    O.P. Jindal Global University

    Banking & Finance in India

    Skills you'll gain: Financial Market, Deposit Accounts, Capital Markets, Financial Systems, Banking Services, Financial Policy, Banking, Finance, Equities, Economics, Financial Analysis, Bank Regulations, Financial Services, Retail Banking, Financial Regulation, Commercial Banking, Budgeting, Economic Development, Fiscal Management

    ★ 4.7 (29) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • H

    Harvard Business Review

    Succeed with Customers

    Skills you'll gain: Marketing Planning, Selling Techniques, Customer Engagement, Value Propositions, Strategic Marketing, Product Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Target Audience, Team Building, Marketing Communications, Market Research, Solution Selling, Customer Support, Global Marketing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Crea tu primera campaña con Facebook Ads Manager

    Skills you'll gain: Meta Ads Manager, Target Audience, Paid media, Target Market, Advertising Campaigns, Facebook, Advertising, Online Advertising, Social Media Campaigns, Campaign Planning, Social Media, Digital Advertising, Campaign Management, Instagram, User Accounts, Account Management, Budget Management

    ★ 4.7 (45) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Revenue Management, Consumer Behaviour, Marketing Strategies

    ★ 4.8 (40) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Content Creation, Visual Storytelling, Marketing, Driving engagement, Graphic Design

    ★ 4.4 (41) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Sapienza University of Rome

    Macroeconomic Financial Accounts

    Skills you'll gain: Financial Systems, Financial Data, Financial Policy, Market Data, Financial Market, International Finance, Financial Accounting, Financial Regulation, Accounting, Banking, Economics, Financial Analysis, Balance Sheet, Spreadsheet Software, Cash Flows, Data Manipulation

    ★ 4.5 (16) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Packt

    Quantum Computing with Qiskit and Advanced Algorithms

    Skills you'll gain: Quantum computing, Algorithms, IBM Cloud, Cryptography, Python Programming, Mathematical Software, Simulations

    ★ 4.5 (26) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…284285286…448

In summary, here are 10 of our most popular market research courses

  • Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women: Goldman Sachs
  • DevOps and AI on AWS: CI/CD for Generative AI Applications: Amazon Web Services
  • Advanced HR Leadership: Strategy, Talent, and Innovation: Board Infinity
  • Rutgers MBS: Introduction to Personal Care Science: Rutgers the State University of New Jersey
  • Banking & Finance in India: O.P. Jindal Global University
  • Succeed with Customers: Harvard Business Review
  • Crea tu primera campaña con Facebook Ads Manager: Coursera
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Create Impactful Marketing Videos using Canva: Coursera
  • Macroeconomic Financial Accounts: Sapienza University of Rome

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok