• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      ODS y sostenibilidad: una mirada desde los colegios

      Skills you'll gain: Sustainable Development, Environment, Sustainability Standards, Teaching, Student Engagement, Systems Thinking, Case Studies, Higher Education, Curriculum Planning, Community Development, Instructional Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Softer Side of Science Communication

      Skills you'll gain: Non-Verbal Communication, Storytelling, Conflict Management, Interpersonal Communications, Driving engagement, De-escalation Techniques, Rapport Building, Diversity Awareness, Workplace inclusivity, Cultural Sensitivity, Ethical Standards And Conduct, Psychology, Vulnerability

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a Brand Awareness Survey in Qualtrics

      Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

      5
      Rating, 5 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      AI in Fan Engagement

      Skills you'll gain: Marketing Analytics, AI Personalization, Predictive Analytics, Customer Engagement, Data-Driven Decision-Making, Marketing Strategies, Emerging Technologies, Revenue Management, Loyalty Programs, Brand Marketing, Digital Media Strategy, Real Time Data, Augmented and Virtual Reality (AR/VR), Forecasting, Content Management, Media Relations, Artificial Intelligence, Price Negotiation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Network Analysis for Marketing Analytics

      Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Data Science, Unstructured Data, Text Mining, Data Structures, Data Visualization, Natural Language Processing, Scientific Visualization, Python Programming, Data Manipulation

      Build toward a degree

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      A Organização Centrada na Jornada do Cliente

      Skills you'll gain: Customer experience strategy (CX), Agile Methodology, Customer Relationship Management, Customer Insights, Process Design, Value Propositions, Business Analysis, Cross-Functional Collaboration, Key Performance Indicators (KPIs), Product Lifecycle Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Necessary Condition Analysis (NCA)

      Skills you'll gain: Data Analysis, Statistical Reporting, Quantitative Research, Statistical Analysis, Small Data, Qualitative Research, R (Software), R Programming, Sampling (Statistics), Technical Communication, Research Methodologies, Scatter Plots

      4.9
      Rating, 4.9 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Cape Town

      Capstone Course: Start Up Your Fintech Future

      Skills you'll gain: Business Modeling, Video Production, Entrepreneurship, FinTech, Business Planning, Business Strategy, Financial Regulation, Presentations, Proposal Development, Regulatory Requirements, Business Analysis, Value Propositions, New Business Development, Innovation, Brainstorming, Market Opportunities, Customer Analysis, Market Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Indian Institute of Technology Guwahati

      UX Design: An Introduction

      Skills you'll gain: User Experience Design, User Experience, Human Computer Interaction, User Centered Design, Usability, User Interface (UI), Interaction Design, Design, Design Research, User Research, Wireframing

      4.1
      Rating, 4.1 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Customer Journey Mapping

      Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Persona Development, Design Thinking, Predictive Analytics, Artificial Intelligence, Analysis, Design

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      II. Missões Jesuíticas nos territórios guaranis: o cotidiano

      Skills you'll gain: Social Studies, Art History, Public History, Cultural Sensitivity, Medical Science and Research, World History, Music History, Intercultural Competence, Cultural Diversity, Education and Training, Music

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad Peruana de Ciencias Aplicadas

      Vozes da Mudança Social

      Skills you'll gain: Design Thinking, Business Modeling, Needs Assessment, Innovation, Professional Networking, Growth Mindedness, Entrepreneurship, Self-Motivation, Action Oriented, Community Development, Sustainable Development, Social Justice

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…284285286…404

    In summary, here are 10 of our most popular social media marketing courses

    • ODS y sostenibilidad: una mirada desde los colegios: Universidad de los Andes
    • The Softer Side of Science Communication: University of Colorado Boulder
    • Create a Brand Awareness Survey in Qualtrics: Coursera Project Network
    • AI in Fan Engagement: Real Madrid Graduate School Universidad Europea
    • Network Analysis for Marketing Analytics: University of Colorado Boulder
    • A Organização Centrada na Jornada do Cliente: Fundação Instituto de Administração
    • Necessary Condition Analysis (NCA): Erasmus University Rotterdam
    • Capstone Course: Start Up Your Fintech Future: University of Cape Town
    • UX Design: An Introduction: Indian Institute of Technology Guwahati
    • GenAI for Customer Journey Mapping: Coursera Instructor Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok