• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Planning, Business Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    145 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    PMP Exam Prep Certification Training

    Skills you'll gain: Project Management, Compliance Management, Strategic Decision-Making, Expectation Management, Milestones (Project Management), Project Schedules, Stakeholder Analysis, Resource Management, Relationship Management, Project Planning, Project Implementation, Project Documentation, Risk Management, Engineering Documentation, Technical Documentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    234 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure Fundamentals AZ-900 Exam Prep

    Skills you'll gain: Patch Management, Microsoft Azure, Cloud Management, Identity and Access Management, Cloud Infrastructure, Cloud Computing, Cloud Computing Architecture, Infrastructure As A Service (IaaS), Cloud Services, Cloud Deployment, Disaster Recovery, Virtual Machines, Kubernetes, Cloud Platforms, Role-Based Access Control (RBAC), Virtual Networking, Windows PowerShell, System Monitoring, Infrastructure as Code (IaC), Load Balancing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    164 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leveraging Virtual Assistants for Personal Productivity

    Skills you'll gain: Email Automation, Productivity, Time Management, Automation, ChatGPT, Artificial Intelligence, AI Enablement, Prompt Engineering, Business Process Automation, Natural Language Processing, Generative AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Software Developers

    Skills you'll gain: Generative AI, Microsoft Copilot, Prompt Engineering, Test Case, Responsible AI, Microsoft Visual Studio, Version Control, Code Review, GitHub, Integrated Development Environments, Software Configuration Management, Software Development Tools, Software Documentation, AI Workflows, AI Enablement, Program Development, Development Environment, Computer Programming Tools, Artificial Intelligence, Project Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    188 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    Hiring Practices

    Skills you'll gain: Interviewing Skills, Recruitment, Recruitment Strategies, Talent Acquisition, Human Resources, Talent Management, Human Resource Strategy, Employee Onboarding, Workforce Planning, Employee Retention, Diversity and Inclusion, New Hire Orientations, Job Analysis, Human Resources Information System (HRIS), Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    179 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    161 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    F

    Fundação Lemann

    Fundamentos do Google para o Ensino

    Skills you'll gain: Education Software and Technology, Google Workspace, Digital pedagogy, Collaborative Software, Gmail, Document Management, Spreadsheet Software, Cloud Storage, Geospatial Mapping, Geospatial Information and Technology, File Management, Data Sharing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    225 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Empresas Familiares

    Skills you'll gain: Value Propositions, Innovation, Entrepreneurship, Ideation, Market Opportunities, New Product Development, Leadership, Organizational Leadership, Business Leadership, Business Modeling, Leadership and Management, Governance, Strategic Leadership, Corporate Strategy, Business Strategy, Leadership Development, Succession Planning, Lean Methodologies, Growth Strategies, Business Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    252 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Health Care Innovation

    Skills you'll gain: Social Determinants Of Health, Operations Management, Health Care Administration, Innovation, Value-Based Care, Process Improvement and Optimization, Performance Improvement, Process Mapping, Health Care, Health Informatics, Lean Methodologies, Performance Metric, Quality Assessment, Qualitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    305 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Network Analysis, Data Visualization Software, Machine Learning Methods, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Financial Statements, Financial Market, Financial Analysis, Investments, Financial Modeling, Asset Management, Python Programming, Data Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Understanding the Music Business: What is Music Worth?

    Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing Communications, Marketing, Business Modeling, Revenue Management, Business Ethics, Event Management, Media Production

    4.5
    Rating, 4.5 out of 5 stars
    ·
    147 reviews

    Mixed · Course · 1 - 3 Months

1…286287288…834

In summary, here are 10 of our most popular brand management courses

  • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
  • PMP Exam Prep Certification Training: University of Maryland, College Park
  • Microsoft Azure Fundamentals AZ-900 Exam Prep: Microsoft
  • Leveraging Virtual Assistants for Personal Productivity: Coursera
  • Generative AI for Software Developers: Microsoft
  • Hiring Practices: University of California, Irvine
  • El plan de marketing: IE Business School
  • Fundamentos do Google para o Ensino: Fundação Lemann
  • Empresas Familiares: Tecnológico de Monterrey
  • Health Care Innovation: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok