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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    K

    Knowledge Accelerators

    Microsoft Copilot in Excel: Smarter Data Analysis Made Easy

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard, Excel Macros, Microsoft 365, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Productivity, Productivity Software, Data Analysis, Workflow Management, Generative AI Agents, Automation, Artificial Intelligence, Customer Data Management, Business Consulting, Generative AI, Data Management, Leadership Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Logo Design, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Data Exploration in Psychology

    Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Statistical Methods, Descriptive Statistics, Histogram, Data Analysis, Box Plots, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Probability & Statistics, Quantitative Research, Variance Analysis, Statistical Visualization, Statistics, Social Sciences

    4.5
    Rating, 4.5 out of 5 stars
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    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    Arizona State University

    Data Analysis and Visualization with Python

    Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Processing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Microsoft Sentinel: Complete Azure Introduction

    Skills you'll gain: Computer Security Incident Management, Incident Management, Cyber Threat Hunting, Microsoft Azure, Threat Detection, Event Monitoring, Security Information and Event Management (SIEM), Intrusion Detection and Prevention, Anomaly Detection, Data Integration, ChatGPT, Jupyter, Automation, Query Languages

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Data Analysis in Python: Using Pandas DataFrames

    Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Data Visualization Software, Data Preprocessing, Exploratory Data Analysis, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    Coursera

    GenAI for Account Executives

    Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, General Sales Practices, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Using BigQuery in the Google Cloud Console

    Skills you'll gain: Google Cloud Platform, Data Import/Export, Query Languages, Big Data, Data Access, Data Analysis Software

    4.6
    Rating, 4.6 out of 5 stars
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    10 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: New
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    Status: Free Trial
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    L

    LearnQuest

    Build AI Apps with No-Code Tools

    Skills you'll gain: Data Ethics, Predictive Modeling, No-Code Development, Model Deployment, Data Visualization, Data Presentation, Responsible AI, Data-Driven Decision-Making, Advanced Analytics, Business Intelligence, Business Analytics, Data Cleansing, Business Reporting, Global Marketing, LLM Application, AI Enablement, User Feedback, Data Preprocessing, Predictive Analytics, Data Architecture

    Beginner · Specialization · 1 - 3 Months

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    Google Cloud

    Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions

    Skills you'll gain: Model Evaluation, Google Cloud Platform, Model Deployment, Data Preprocessing, Applied Machine Learning, Feature Engineering, Analytics, Cloud Storage, Predictive Analytics, Machine Learning, Advanced Analytics, Data Management

    Intermediate · Project · Less Than 2 Hours

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    LearnQuest

    AI 알고리즘 모델과 한계점

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Machine Learning Algorithms, Machine Learning, Algorithms, Responsible AI, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Model Evaluation, Business Ethics, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
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    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's guide to omic fundamentals

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Metadata Management, R Programming, Scientific Methods, Data Quality

    3.8
    Rating, 3.8 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Copilot in Excel: Smarter Data Analysis Made Easy: Knowledge Accelerators
  • Créer des visuels pour une boutique Facebook avec Canva: Coursera
  • Data Exploration in Psychology: American Psychological Association
  • Data Analysis and Visualization with Python: Arizona State University
  • Microsoft Sentinel: Complete Azure Introduction: Packt
  • Data Analysis in Python: Using Pandas DataFrames: Coursera
  • GenAI for Account Executives: Coursera
  • Using BigQuery in the Google Cloud Console: Google Cloud
  • Build AI Apps with No-Code Tools: LearnQuest
  • Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions: Google Cloud

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