Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California San Diego
Skills you'll gain: Graph Theory, Network Model, Database Design, Big Data, Social Network Analysis, Network Analysis, Analytics, Data Management, Query Languages, Computing Platforms, Scalability, Unsupervised Learning, Distributed Computing, Algorithms
Mixed · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Exploratory Data Analysis, Teradata SQL, JSON, Data Integration, Advanced Analytics, Data Cleansing, Text Mining, Data Quality, Data Analysis, Statistical Analysis, Application Programming Interface (API), Database Management, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Planning, Performance Measurement, Customer Retention, Analysis, Customer Insights, Brand Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Promotional Materials, Event Management, Logo Design, Email Marketing, Cross-Channel Marketing, Social Media Campaigns, Branding, Drive Engagement, Experience Design, Graphic and Visual Design, Typography, Design Elements And Principles, Color Theory
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sprint Retrospectives, Timelines, Project Schedules, Workflow Management, Campaign Management, Project Management, Project Management Software, Marketing Effectiveness, Organizational Skills, Advertising Campaigns, Project Planning, Marketing Analytics, Agile Methodology, Process Improvement, Prioritization, Process Analysis, Performance Analysis
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Simulations, Operations Research, Advanced Analytics, Process Mapping, Operational Analysis, Process Optimization, Project Scoping, Project Planning, Production Planning, Capacity Planning, Solution Design, Needs Assessment, Business Analysis, Analytics, Portfolio Management, Investment Management, Complex Problem Solving, Staff Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Social Media, Social Media Campaigns, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Product Strategy, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Brand Management, Product Lifecycle Management, Business Analysis, Value Propositions, Target Market, Consumer Behaviour, Market Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Dashboard, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Analysis, Geospatial Mapping, Histogram, Advanced Analytics, Spatial Analysis, Scatter Plots, Data Science, Data Manipulation, Data Import/Export, Business Analytics, Marketing Analytics, Analytics, Forecasting
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, TikTok, Driving engagement, Marketing Analytics, Content Strategy, Performance Metric, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Brand Awareness
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Performance marketing, Marketing Strategy and Techniques, Marketing Management, Data-Driven Decision-Making, Marketing, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market
Beginner · Specialization · 3 - 6 Months