• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Planejamento Estratégico e Finanças Estratégicas

    Skills you'll gain: Organizational Strategy, Corporate Strategy, Financial Analysis, Business Strategy, Financial Management, Corporate Finance, Strategic Decision-Making, Performance Measurement, Return On Investment, Key Performance Indicators (KPIs), Business Valuation, Risk Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    의사 결정을 위한 비즈니스 분석

    Skills you'll gain: Business Analytics, Risk Analysis, Data Analysis, Decision Making, Business Modeling, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Business Decision Making

    Skills you'll gain: AI Enablement, Feature Engineering, Responsible AI, Data Preprocessing, Strategic Decision-Making, Business Leadership, Data-Driven Decision-Making, Data Ethics, Business Analytics, Natural Language Processing, Large Language Modeling, Artificial Intelligence, Predictive Analytics, Advanced Analytics, Governance, Data Governance, Systems Integration, Business Ethics, Workflow Management, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Define tu objetivo para tu campaña publicitaria en Facebook

    Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Management, Social Media Strategy, Goal Setting

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO: A Quick Start to Reach a Wider Audience

    Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Blogs, Web Analytics and SEO, Content Strategy, Social Media Strategy, Content Creation, Web Content

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PepsiCo

    PepsiCo: Water Stewardship

    Skills you'll gain: Water Resources, Hydrology, Water Resource Management, Water Sustainability, Water Quality, Stormwater Management, Environment and Resource Management, Natural Resource Management, Environment, Corporate Sustainability, Stakeholder Engagement, Governance, Strategic Thinking, Public Works, Forecasting, Environmental Science, Environmental Engineering and Restoration, Quantitative Research, Environmental Monitoring, Supply Chain Management

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create Customer Support Data with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Data Entry, Spreadsheet Software, Customer Service, Data Security, Data Management, Invoicing, User Accounts, Editing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Einführung in Easil für Soziale Medien

    Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Get started with Mural

    Skills you'll gain: Collaborative Software, Productivity Software, Telecommuting, Virtual Teams, Team Building, Organizational Skills, User Accounts, Brainstorming, Data Visualization, Data Sharing, Business Strategy

    3.9
    Rating, 3.9 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Technology, Influence & Sustained Success in Modern Sales

    Skills you'll gain: Technical Sales, Sales, Sales Pipelines, Sales Strategy, Sales Process, AI Personalization, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Influencing, Consultative Approaches, Account Strategy, Customer Relationship Management, Performance Analysis, Continuous Improvement Process, Customer Success Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnQuest

    Scrum Certification with AI

    Skills you'll gain: Responsible AI, Backlogs, AI Product Strategy, Data Ethics, Scrum (Software Development), AI Enablement, Sprint Planning, Sprint Retrospectives, Risking, Scaled Agile Framework, Artificial Intelligence, AI Personalization, Prompt Engineering, Agile Software Development, Agile Methodology, AI Workflows, Agile Project Management, Agile Product Development, Generative AI, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Improve Communication Processes Using Gmail

    Skills you'll gain: Gmail, Email Automation, Prioritization, Productivity Software, Workflow Management, Organizational Skills, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…295296297…421

In summary, here are 10 of our most popular marketing strategy courses

  • Planejamento Estratégico e Finanças Estratégicas: Fundação Instituto de Administração
  • 의사 결정을 위한 비즈니스 분석: University of Colorado Boulder
  • AI for Executives: AI for Business Decision Making: Khalifa University
  • Define tu objetivo para tu campaña publicitaria en Facebook: Coursera
  • Strategic SEO: A Quick Start to Reach a Wider Audience: Skillshare
  • PepsiCo: Water Stewardship: PepsiCo
  • Create Customer Support Data with Microsoft Excel: Coursera
  • Einführung in Easil für Soziale Medien: Coursera
  • Get started with Mural: Coursera
  • Technology, Influence & Sustained Success in Modern Sales: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok