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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • C

      Coursera Project Network

      Créer une enquête de satisfaction client avec Typeform

      Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Customer experience improvement, User Research, Data Sharing, Customer Engagement, Project Design, Project Implementation

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      Natural Language Processing - Deep Learning Models in Python

      Skills you'll gain: Tensorflow, Deep Learning, Natural Language Processing, Artificial Neural Networks, Python Programming, Text Mining, Machine Learning Methods

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      P

      Peking University

      International Perspectives on Health and Nursing 健康和护理的国际化视角

      Skills you'll gain: Nursing, Health Systems, Health Policy, Public Health, Nursing Administration, Nursing Practices, Health Care, Health Technology, Community Health, Medical Science and Research

      Mixed · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Sports Marketing and Today's College Athlete

      Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Social Media Content, Branding, Brand Management, Business Marketing, Marketing Strategies, Market Opportunities, Legal Research

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera

      Gonzo's Test Course 2

      Skills you'll gain: Engineering, Programming Principles, Computer Programming, Engineering Practices, General Science and Research, Physical Science, Science and Research

      Mixed · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Build, Train and Deploy ML Models with Keras on Google Cloud - 日本語版

      Skills you'll gain: Tensorflow, Keras (Neural Network Library), Data Pipelines, Google Cloud Platform, Deep Learning, MLOps (Machine Learning Operations), Data Processing, Artificial Neural Networks, Application Deployment, Scalability, Machine Learning, Data Transformation, Application Programming Interface (API)

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Search Engine Optimization and Content Marketing

      Skills you'll gain: Keyword Research, Web Analytics and SEO, Google Analytics, Search Engine Optimization, Content Marketing, Digital Marketing, Marketing Strategy and Techniques, Content Creation, Growth Strategies, Social Media Marketing, Lead Generation

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Attention Mechanism - Deutsch

      Skills you'll gain: Machine Learning Methods, Deep Learning, Applied Machine Learning, Artificial Neural Networks, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Ethics of Generative AI

      Skills you'll gain: Data Ethics, General Data Protection Regulation (GDPR), Ethical Standards And Conduct, Generative AI, Business Ethics, Information Privacy, Personally Identifiable Information, Regulatory Compliance, Healthcare Ethics, Compliance Management, Artificial Intelligence, Data Security, Regulatory Requirements, Regulatory Affairs, Data-Driven Decision-Making, Accountability, Social Sciences

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      UX Research and Information Architecture 

      Skills you'll gain:

      Intermediate · Course

    • Status: New
      New
      P

      Packt

      CertNexus Certified IoT Practitioner (ITP-110)

      Skills you'll gain: Internet Of Things, General Networking, Information Technology, Wireless Networks, Cybersecurity, Systems Integration, System Monitoring, Interoperability, Cloud Services, Emerging Technologies, Network Architecture, Software Development Life Cycle, Safety and Security, Systems Design, Cloud Computing, Automation, Security Management, Prototyping, Project Planning

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Build a Developer Portfolio with SvelteKit & Sanity CMS

      Skills you'll gain: Responsive Web Design, UI Components, Web Development Tools, Web Applications, Web Design and Development, Web Development, Software Design, Web Design, Front-End Web Development, Content Management Systems, Full-Stack Web Development, Back-End Web Development, Application Deployment

      Intermediate · Course · 1 - 4 Weeks

    Market Research learners also search

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    Marketing Analytics
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    Economics
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    1…301302303…307

    In summary, here are 10 of our most popular market research courses

    • Créer une enquête de satisfaction client avec Typeform: Coursera Project Network
    • Natural Language Processing - Deep Learning Models in Python: Packt
    • International Perspectives on Health and Nursing 健康和护理的国际化视角: Peking University
    • Sports Marketing and Today's College Athlete: University of Maryland, College Park
    • Gonzo's Test Course 2: Coursera
    • Build, Train and Deploy ML Models with Keras on Google Cloud - 日本語版: Google Cloud
    • Search Engine Optimization and Content Marketing: IBM
    • Attention Mechanism - Deutsch: Google Cloud
    • Ethics of Generative AI: Simplilearn
    • UX Research and Information Architecture : IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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