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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Training AI with Humans

    Skills you'll gain: Machine Learning, Applied Machine Learning, Research, Model Evaluation, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Data Collection, Surveys, Human Factors, Classification Algorithms, Experimentation, Data Quality, Statistical Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Vector Database Projects: AI Recommendation Systems

    Skills you'll gain: AI Personalization, Vector Databases, Hugging Face, Embeddings, Artificial Intelligence, Natural Language Processing, Database Systems, MongoDB

    4.2
    Rating, 4.2 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Management & Business Policy

    Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Basic Inferential Statistics for Psychology

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Equity Capital Markets: Analyze & Forecast IPOs

    Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Global Marketing, Market Share, Financial Forecasting, Financial Analysis, Market Dynamics, Financial Statements, International Finance, Financial Regulations, Underwriting, Fundraising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO: A Quick Start to Reach a Wider Audience

    Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Blogs, Web Analytics and SEO, Content Strategy, Social Media Strategy, Web Content

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Manual de estrategias de ventas por conversación para SDR

    Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Verbal Communication Skills, Prospecting and Qualification, Inside Sales, Phone Sales, Cold Calling, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Sales Prospecting, Sales Process, Empathy, Rapport Building, Cross-Channel Marketing, Active Listening

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Using Advanced SWOT Analysis to Determine Competitiveness

    Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Transfer Learning, Text Mining, Model Evaluation, Predictive Modeling, Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Classification Algorithms, Artificial Neural Networks, Performance Metric

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Utilize CareerBuilder to Find Employment

    Skills you'll gain: Applicant Tracking Systems, Job Analysis, User Accounts, Target Audience, Goal Setting

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • Training AI with Humans: Johns Hopkins University
  • Vector Database Projects: AI Recommendation Systems: IBM
  • Strategic Management & Business Policy: EDUCBA
  • Basic Inferential Statistics for Psychology: American Psychological Association
  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • Equity Capital Markets: Analyze & Forecast IPOs: EDUCBA
  • Strategic SEO: A Quick Start to Reach a Wider Audience: Skillshare
  • Manual de estrategias de ventas por conversación para SDR: Salesforce
  • Análise de Segmentação de Mercado: Fundação Instituto de Administração
  • Using Advanced SWOT Analysis to Determine Competitiveness: Coursera

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Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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