Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Plotly, Data Visualization, Datamaps, Data Visualization Software, Scatter Plots, Jupyter, Python Programming, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Medical Science and Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding
Intermediate · Guided Project · Less Than 2 Hours

Corporate Finance Institute
Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, SQL
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Analysis Software, Data Wrangling, Data Preprocessing
Intermediate · Course · 1 - 3 Months

University of Glasgow
Skills you'll gain: Data-Driven Decision-Making, Data Literacy, Business Transformation, Strategic Leadership, Leadership, Leadership Development, Business Leadership, Agile Methodology, Leadership Studies, Organizational Leadership, Data Analysis, Organizational Structure, Big Data, Leadership and Management, Organizational Change, Agile Product Development, Team Leadership, Decision Making, Data Management, Critical Thinking
Intermediate · Specialization · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Predictive Analytics, Customer Relationship Management, Data-Driven Decision-Making, Applied Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Machine Learning, Deep Learning, Artificial Neural Networks, Supervised Learning, Unsupervised Learning, Model Evaluation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Generative AI, AI Enablement, Compliance Management, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation, Artificial Intelligence, Continuous Monitoring
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Algebra, Graphing, Applied Mathematics, Mathematical Modeling, Trigonometry, Probability, Advanced Mathematics, Data Analysis, Logical Reasoning, General Mathematics, Probability Distribution, Mathematical Theory & Analysis, Descriptive Statistics, Arithmetic, Statistics, Engineering Calculations, Calculus, Visualization (Computer Graphics), Geometry, Analytical Skills
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Land Management, Risk Management, Water Resource Management, Risk Mitigation, Business Risk Management, Insurance, Strategic Marketing, Marketing, Contract Management, Real Estate, Loans
Intermediate · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Correlation Analysis, Predictive Modeling, Data Collection, Regression Analysis, Data Science, Forecasting, Data Analysis, Statistical Modeling, Time Series Analysis and Forecasting, Data-Driven Decision-Making, Data Preprocessing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Social Media Content, Social Media Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours