• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Reasoning Across the Disciplines

    Skills you'll gain: Deductive Reasoning, Chemistry, Social Studies, Social Sciences, World History, Liberal Arts, Psychology, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    73 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    (Successful Presentation) العرض التقديمي الناجح

    Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Persuasive Communication, Communication, Oral Expression, Influencing, Storytelling, Non-Verbal Communication, Courage, Composure, Creativity, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    489 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Imperial College London

    Health Coaching Conversations

    Skills you'll gain: Health And Wellness Coaching, Patient Communication, Motivational Interviewing, Patient Education And Counseling, Patient-centered Care, Health Promotion, Coaching, Goal Setting, Health Care, Communication, Empowerment, Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    118 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Strategic Sales Leadership

    Skills you'll gain: Data Storytelling, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Writing, Persuasive Communication, Responsible AI, Business Communication, Google Gemini, Anthropic Claude, AI Enablement, Generative AI, Communication, Sales Enablement, Proposal Writing, Communication Strategies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    33 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics: Reports & Traffic Analysis

    Skills you'll gain: Google Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    U

    Utrecht University

    Responsible Conduct of Research

    Skills you'll gain: Research, Intellectual Property, Ethical Standards And Conduct, Higher Education, Social Justice, Data Management, Mentorship

    4.8
    Rating, 4.8 out of 5 stars
    ·
    179 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    商务英语课程 Business English

    Skills you'll gain: Sales Presentation, Sales Presentations, Purchasing, Meeting Facilitation, Business Writing, Selling Techniques, Strategic Sourcing, Product Marketing, Active Listening, Business Correspondence, General Sales Practices, Marketing Materials, English Language, Business Communication, Marketing, Employee Coaching, Peer Review, Presentations, Executive Presence, Management Reporting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Game Design and Development 3: 3D Shooter

    Skills you'll gain: Game Design, Unity Engine, 3D Assets, Prototyping, Video Game Development, 3D Modeling, Computer Graphics, Multimedia, Programming Principles, Development Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    68 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    More Applied Data Science with Python

    Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, LLM Application, Applied Machine Learning, Data Quality, Unstructured Data, Anomaly Detection, Machine Learning Methods, Data Science, Machine Learning, Data Preprocessing, Data Transformation, Data Analysis, Social Media Analytics, Data Manipulation, Python Programming, Exploratory Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Image Generation and Content Creation

    Skills you'll gain: AI powered creativity, Photo/Video Production and Technology, Generative AI, Multimedia, Prompt Engineering, Content Creation, Digital Content, Business Process Automation, Media Production, ChatGPT, Image Quality, Digital Assets, Course Development, Email Marketing, Artificial Intelligence, Design and Product, Product Development, Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Airbus Beyond

    Understanding Global Supply Chains

    Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Stakeholder Engagement, Transportation Operations, Operations, Regulatory Requirements, Inventory Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

1…305306307…585

In summary, here are 10 of our most popular social media marketing courses

  • Reasoning Across the Disciplines: The University of North Carolina at Chapel Hill
  • (Successful Presentation) العرض التقديمي الناجح: University of Colorado Boulder
  • Health Coaching Conversations: Imperial College London
  • Strategic Sales Leadership: Starweaver
  • Google Analytics: Reports & Traffic Analysis: Coursera
  • Web Analytics & Reporting: Coursera
  • Responsible Conduct of Research: Utrecht University
  • 商务英语课程 Business English: Arizona State University
  • Game Design and Development 3: 3D Shooter: Michigan State University
  • More Applied Data Science with Python: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok