• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • E

    Erasmus University Rotterdam

    A starter’s guide to Open Science

    Skills you'll gain: Data Sharing, Educational Materials, Open Source Technology, General Science and Research, Science and Research, Research, Research Design, Research Methodologies, Peer Review, Data Access, Community Outreach, Ethical Standards And Conduct, Data Store, Interoperability, Metadata Management, Intellectual Property

    ★ 4.7 (19) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Adobe

    Build Creative Concepts for Real Projects

    Skills you'll gain: AI powered creativity, Visual Storytelling, Ideation, Adobe Firefly, Creative Problem-Solving, Target Audience, Conceptual Design, Creative Thinking, Brainstorming, Creativity, Communication, Design Thinking, Visual Design, Entrepreneurship, Value Propositions, Generative AI, Prototyping, Problem Solving, Adobe Creative Cloud, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    CRM, Dados e o Futuro Centrado no Cliente

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Pipelines, Customer Analysis, Sales Management, Customer Engagement, Big Data, Customer Relationship Building, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Audience, Data-Driven Marketing, Customer experience improvement, Business Metrics, Analytics, AI Personalization, Consumer Behaviour, Artificial Intelligence

    ★ 4.6 (52) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Project Schedules, Project Management Software, Scheduling, Organizational Skills, Marketing Planning, Process Optimization, Campaign Planning, Marketing Strategies, Project Coordination, AI Enablement, Content Creation, Project Management, Digital Marketing, Content Development and Management, ChatGPT, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Bridging the Gap: EV Grid Integration & V2G Systems

    Skills you'll gain: Electrical Power, Electric Power Systems, Electrical Systems, Energy and Utilities, Power Electronics, Systems Integration, Interoperability, Sustainable Technologies, Technical Standard

    ★ 4.6 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create a buyer persona diagram for businesses with Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Customer Analysis, Business Modeling, Graphic Design, Productivity Software, Market Analysis

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Goldman Sachs

    Expanda Seus Negócios com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Feasibility Studies, Business Planning, Market Opportunities, Growth Strategies, Business Development, Business Strategies, Business Strategy, Entrepreneurship, Peer Review, Goal Setting

    ★ 5 (113) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Collection, Data Processing, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Data Access, Design Strategies

    ★ 5 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Teoria dos Jogos: Da Teoria à Prática

    Skills you'll gain: Game Theory, Conflict Management, Bidding, Strategic Thinking, Strategic Decision-Making, Market Dynamics, Market Analysis, Decision Making, Competitive Analysis, Economics

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Amsterdam

    Being Smart about Cycling Futures

    Skills you'll gain: Policy Analysis, Public Policies, Economics, Policy, and Social Studies, Social Sciences, Systems Thinking, Innovation, Sustainable Development, Sustainable Systems, Diversity Awareness, Sustainable Technologies, Critical Thinking, Ideation, Sociology, Research

    ★ 4.7 (12) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Visualize Data

    Skills you'll gain: Visual Design, Design, Correlation Analysis

    ★ 5 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Regulatory Compliance & Risk Management in Banking in India

    Skills you'll gain: Risk Mitigation, Risk Management, Bank Regulations, Risk Management Framework, Regulatory Compliance, Risk Analysis, Enterprise Risk Management (ERM), Compliance Management, Banking, Financial Regulation, Financial Regulations, Credit Risk, Operational Risk, Banking Services, Regulatory Requirements, Financial Industry Regulatory Authorities, Compliance Reporting, Analysis, Planning

    ★ 4.7 (11) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…307308309…448

In summary, here are 10 of our most popular market research courses

  • A starter’s guide to Open Science: Erasmus University Rotterdam
  • Build Creative Concepts for Real Projects: Adobe
  • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
  • Streamlined Project Management with Trello: AI Integration: Coursera
  • Bridging the Gap: EV Grid Integration & V2G Systems: Coursera
  • Create a buyer persona diagram for businesses with Creately: Coursera
  • Expanda Seus Negócios com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Design Strategies for Maximizing Total Data Quality: University of Michigan
  • Teoria dos Jogos: Da Teoria à Prática: Fundação Instituto de Administração
  • Being Smart about Cycling Futures: University of Amsterdam

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok