Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Microsoft Power Platform, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Microsoft Copilot, Data Integration, Interactive Data Visualization, Data-Driven Decision-Making, Performance Reporting, Data Transformation, Data Cleansing, ChatGPT
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Inside Sales, Sales Process, Generative AI Agents, Sales Strategy, Email Automation, AI Personalization, Sales Management, HubSpot CRM, Sales Enablement, Sales, Sales Training, Sales Prospecting, ChatGPT, Anthropic Claude, Customer Relationship Management (CRM) Software, Customer Communications Management, Customer Engagement, Campaign Management, Automation, Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization, Interactive Data Visualization, Data Presentation, Tableau Software, Data Visualization Software, Exploratory Data Analysis, Business Intelligence, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, New Business Development, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Consumer Behaviour, Competitive Analysis, Target Market, Business Strategies
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding
Intermediate · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Data Mining, Health Informatics, Big Data, Applied Machine Learning, Predictive Modeling, Machine Learning, Artificial Intelligence, Random Forest Algorithm, Responsible AI, Deep Learning, Model Evaluation, Unsupervised Learning, Healthcare Industry Knowledge, Algorithms, Data Cleansing, Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization Software, Statistical Visualization, Histogram, Scatter Plots, Business Analytics, Marketing Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI Enablement, Business Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Predictive Analytics, Advanced Analytics, Business Strategy, Leadership, Business Intelligence, Risk Analysis, Artificial Intelligence, Data Storytelling, Business Ethics, Decision Making, Technical Communication, Culture Transformation, Data Literacy, Strategic Planning, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, Copywriting, Driving engagement, Content Creation, Web Content, Diversity and Inclusion, Storytelling, Writing, Design Thinking, Concision
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Jupyter, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, NumPy, Data Cleansing, Data Preprocessing
Mixed · Course · 1 - 4 Weeks