• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Pearson

    Programming Generative AI: Unit 1

    Skills you'll gain: Generative AI, PyTorch (Machine Learning Library), Generative Model Architectures, Artificial Neural Networks, Deep Learning, Model Training

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Marketing Planning, Digital Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Marketing Communications, Target Market, Marketing Analytics, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    AI CERTs

    AI for Executives & Strategy

    Skills you'll gain: Digital Transformation, Business Strategies, Business Process Automation, Technology Strategies, Scalability, Corporate Strategy, Business Planning, Automation, Operational Efficiency, Innovation, Risk Management, Business Analytics, Ethical Standards And Conduct

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Getting Started with Facebook Pixel

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Marketing, Social Media Campaigns, Personalized Campaigns, Online Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Web Analytics, Systems Integration

    4.1
    Rating, 4.1 out of 5 stars
    ·
    24 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Gemini for Beginners: Develop a Social Media Marketing Plan

    Skills you'll gain: Timelines, Google Gemini, Calendar Management, Project Schedules, Scheduling, Google Sheets, Business Research, Spreadsheet Software, Content Scheduling, Social Media Management, Social Media Marketing, Brainstorming

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    The University of Notre Dame

    Sacred Texts in Dialogue: Exploring the Bible and the Qur'an

    Skills you'll gain: Ancient History, Culture, World History, Research, Cultural Diversity, Liberal Arts, Political Sciences

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Ciencia de Datos e IA : De los Fundamentos a la Práctica

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Cleansing, Time Series Analysis and Forecasting, Database Management, Artificial Neural Networks, SQL, Predictive Analytics, Databases, Model Training, Keras (Neural Network Library), Deep Learning, Applied Machine Learning, Data Quality, Tensorflow, Statistical Modeling, Data Modeling, Data Visualization Software, Forecasting, Convolutional Neural Networks

    3
    Rating, 3 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Metric, Performance Analysis, Performance Measurement, Customer Demand Planning, Dashboard, Market Opportunities, Business Metrics, Strategic Decision-Making, Decision Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Probability and Statistical Methods

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Statistical Analysis, Probability & Statistics, Statistical Methods, Statistical Programming, Probability Distribution, Data Analysis, Statistical Software, Markov Model, Data Science, Statistical Modeling, Statistics, Statistical Inference, Probability, Correlation Analysis, R Programming

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Trees, SVM and Unsupervised Learning

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Machine Learning Methods, Classification Algorithms, Supervised Learning, Statistical Machine Learning, Machine Learning Algorithms, Random Forest Algorithm, Predictive Modeling, Applied Mathematics, Dimensionality Reduction, Statistics

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Regression Analysis - Fundamentals & Practical Applications

    Skills you'll gain: Regression Analysis, Correlation Analysis, Advanced Analytics, Statistical Methods, Statistical Modeling, Statistical Analysis, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Microsoft Excel, Statistical Programming, Data Analysis Software, Model Evaluation, Supervised Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Advanced · Course · 1 - 3 Months

1…309310311…448

In summary, here are 10 of our most popular market research courses

  • Programming Generative AI: Unit 1: Pearson
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • AI for Executives & Strategy: AI CERTs
  • Getting Started with Facebook Pixel: Coursera
  • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera
  • Sacred Texts in Dialogue: Exploring the Bible and the Qur'an: The University of Notre Dame
  • ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools: SkillsBooster Academy
  • Ciencia de Datos e IA : De los Fundamentos a la Práctica: Universidades Anáhuac
  • Agile Dashboards for Data-Driven Decision-Making: Duke University
  • Advanced Probability and Statistical Methods: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok