• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Comment créer un compte Instagram professionnel

    Skills you'll gain: Instagram, Social Media Management, Social Media, Facebook, Social Media Marketing, Account Management, Marketing, Branding, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Austral

    Historia de las reglas del fútbol en Inglaterra y en Argentina

    Skills you'll gain: Sociology, Social Sciences, Economics, Policy, and Social Studies, Law, Regulation, and Compliance, Regulation and Legal Compliance, World History, Governance, Ancient History, Labor Law, European History, Policy Analysis, Research, and Development, Public History

    4.8
    Rating, 4.8 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Comment augmenter vos abonnés twitter

    Skills you'll gain: Drive Engagement, Driving engagement, Social Media Marketing, Social Media, Social Media Management, Customer Engagement, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Beginner: Figma UI / UX Design Essentials

    Skills you'll gain: Layout Design, Interactive Design, UI/UX Strategy, User Experience, Persona (User Experience), User Flows, Graphic and Visual Design, Digital Design, Data Sharing, Design Reviews, Design Software, Color Matching, Version Control

    4.3
    Rating, 4.3 out of 5 stars
    ·
    44 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Lausanne

    Dopage : Sports, Organisations et Sciences

    Skills you'll gain: Laboratory Testing, Medical Laboratory, Legal Proceedings, Biochemistry, Analytical Testing, Analytical Chemistry, Pharmacology, Substance Abuse, Law, Regulation, and Compliance, Arbitration, Psychosocial Assessments, Culture, Social Sciences, Criminal Investigation and Forensics, Regulatory Compliance, Sociology, Ethical Standards And Conduct, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    162 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fudan University

    微影人的自我修养

    Skills you'll gain: Storytelling, Video Production, Visual Storytelling, Writing and Editing, Performing Arts, Creativity, Content Creation, Cinematography, Media Production, Aesthetics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Создаем аккаунт для бизнеса в Twitter

    Skills you'll gain: Web Presence, Social Media Marketing, Social Media, Social Media Management, Driving engagement, Account Management, User Accounts, Customer Engagement, Drive Engagement, Target Audience, Registration

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Customer Value, Acquisition, and Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Data-Driven Marketing, Customer Analysis, Marketing Strategies, Return On Investment, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How To Get Started With Pinterest Shopping

    Skills you'll gain: Pinterest, Organizational Skills, Ideation, Social Media Content, Account Management, User Accounts, Meal Planning And Preparation, Direct Selling, Marketing, Business Marketing, Business Strategy, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Michigan

    Cómo inspirar y a motivar personas

    Skills you'll gain: Team Motivation, Visionary, Motivational Skills, Goal Setting, Constructive Feedback, Employee Performance Management, Organizational Leadership, Performance Review, Performance Appraisal, Team Performance Management, Leadership, Team Leadership, Drive Engagement, Employee Engagement, Behavior Management, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    193 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Assessing Cultural Climate

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Awareness, Workplace inclusivity, Benchmarking, Social Justice, Peer Review, Cultural Diversity, Social Sciences, Qualitative Research, Culture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    64 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sistemas Digitales: De las puertas lógicas al procesador

    Skills you'll gain: System Design and Implementation, Application Specific Integrated Circuits, Systems Design, Computational Logic, Computer Architecture, Functional Design, Computer Hardware, Hardware Architecture, Microarchitecture, Algorithms, Process Modeling, Other Programming Languages, Functional Specification

    4.7
    Rating, 4.7 out of 5 stars
    ·
    249 reviews

    Mixed · Course · 1 - 3 Months

1…316317318…585

In summary, here are 10 of our most popular social media marketing courses

  • Comment créer un compte Instagram professionnel: Coursera
  • Historia de las reglas del fútbol en Inglaterra y en Argentina: Universidad Austral
  • Comment augmenter vos abonnés twitter: Coursera
  • Beginner: Figma UI / UX Design Essentials: Skillshare
  • Dopage : Sports, Organisations et Sciences: University of Lausanne
  • 微影人的自我修养: Fudan University
  • Создаем аккаунт для бизнеса в Twitter: Coursera
  • Customer Value, Acquisition, and Retention: University of Maryland, College Park
  • How To Get Started With Pinterest Shopping: Coursera
  • Cómo inspirar y a motivar personas: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok