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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Get Started with Microsoft Forms

    Skills you'll gain: Surveys, Employee Surveys, User Feedback, Microsoft Office, Microsoft 365, Developing Training Materials, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Machine Learning for Healthcare Professionals

    Skills you'll gain: Data Mining, Health Informatics, Acute Care, Emerging Technologies, Big Data, Health Technology, Analytics, Data Preprocessing, Clinical Informatics, Machine Learning, Health Care, Applied Machine Learning, Artificial Intelligence, Social Determinants Of Health, Home Health Care, Generative AI, Business Process Improvement

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Robotic Process Automation (RPA) in Accounting and Auditing

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Workflow Management, Artificial Intelligence, Accounting and Finance Software, Excel Macros, Emerging Technologies, Digital Transformation, Natural Language Processing, Data Manipulation, Unstructured Data, Scalability

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Make Data-Driven Decisions

    Skills you'll gain: Data Literacy, Small Data, Decision Making, Key Performance Indicators (KPIs), Big Data

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    MathWorks

    Data Science Companion

    Skills you'll gain: Data Science, Data Processing, Applied Machine Learning, Machine Learning, Geographic Information Systems, Big Data, Data Visualization, Data Analysis, Data Integration, Amazon Web Services, Cloud Computing, Matlab, Data Cleansing, Regression Analysis, Classification Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    The Business of Ideas: IP in the Real World

    Skills you'll gain: Intellectual Property, Case Studies, Law, Regulation, and Compliance, Case Law, Legal Research, Emerging Technologies, Market Analysis, Technology Strategies, Music

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Understanding Diversity & Inclusion

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Cultural Diversity, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Análisis exploratorio de datos con Python y Pandas

    Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Seaborn, Jupyter, Matplotlib, Data Analysis, Statistical Analysis, NumPy, Data Cleansing, Descriptive Statistics, Python Programming

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Forecast bikeshare demand using time series models in R

    Skills you'll gain: R Programming, R (Software), Data Visualization, Time Series Analysis and Forecasting, Interactive Data Visualization, Tidyverse (R Package), Data-Driven Decision-Making, Trend Analysis, Rmarkdown, Data Analysis, Predictive Modeling, Data Cleansing, Data Manipulation, Forecasting, Business Strategy, Demand Planning, Data Preprocessing, Model Evaluation, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    Edureka

    Business Intelligence with Databricks

    Skills you'll gain: Data-Driven Decision-Making, Data Management, Database Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Diabetes Disease Detection with XG-Boost and Neural Networks

    Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Data Presentation, Applied Machine Learning, Classification Algorithms, Machine Learning Methods, Predictive Modeling, Deep Learning, Classification And Regression Tree (CART), Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Feature Engineering, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Get Started with Microsoft Forms: Coursera
  • Machine Learning for Healthcare Professionals: Northeastern University
  • Robotic Process Automation (RPA) in Accounting and Auditing: Rutgers the State University of New Jersey
  • Entiende el usuario típico en Facebook: Coursera
  • Make Data-Driven Decisions: Google
  • Data Science Companion: MathWorks
  • The Business of Ideas: IP in the Real World: University of Pennsylvania
  • Understanding Diversity & Inclusion: Automatic Data Processing, Inc. (ADP)
  • Análisis exploratorio de datos con Python y Pandas: Coursera
  • Forecast bikeshare demand using time series models in R: Coursera

Skills you can learn in Marketing

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Social Media Marketing (9)
Brand Management (7)

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