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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      S

      SAP

      SAP Technology Consultant

      Skills you'll gain: Digital Transformation, Cloud Computing Architecture, Stakeholder Engagement, Consulting, Systems Design, Relationship Management, Business Consulting, Cloud Computing, Technical Design, Solution Design, User Feedback, Product Strategy, Technical Consulting, Customer Engagement, Cybersecurity, System Implementation, Professional Networking, Project Management, SAP Applications, Test Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Supply Chain Data Analyst

      Skills you'll gain: Data Governance, Descriptive Analytics, Data Storytelling, Supply Chain, Supply Chain Management, Demand Planning, Presentations, Supply Chain Systems, Supply Chain Planning, Process Improvement, Data Management, Data Lakes, Predictive Analytics, Customer Demand Planning, Forecasting, Data Analysis, Data Analysis Software, Real Time Data, Data Visualization Software, Inventory Management System

      4.7
      Rating, 4.7 out of 5 stars
      ·
      436 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Serverless Computing, Real Time Data, Dashboard, Cloud Infrastructure, Identity and Access Management, Big Data, Data Visualization Software, Data Integration, Cloud Security, Performance Tuning, Applied Machine Learning, Data Security, MLOps (Machine Learning Operations), CI/CD, Data Processing, Data Warehousing, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      The University of Sydney

      Positive Psychiatry and Mental Health

      Skills you'll gain: Mental Health, Stress Management, Community Mental Health Services, Mindfulness, Mental Health Diseases and Disorders, Psychiatry, Positivity, Rehabilitation, Resilience, Behavioral Health, Clinical Psychology, Mental Health Therapies, Psychotherapy, Personal Development, Mental and Behavioral Health, Creativity, Self-Awareness, Occupational Therapy, Empowerment, Physical Therapy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Mixed · Course · 1 - 3 Months

    • A

      Alfaisal University | KLD

      إدارة الفعاليات | Events Management

      Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment, Communication Strategies, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Soporte de Tecnologías de la Información de Google

      Skills you'll gain: IT Infrastructure, Computer Networking, Desktop Support, Systems Administration, Network Troubleshooting, Remote Access Systems, Network Security, OSI Models, Hardening, Package and Software Management, Cybersecurity, Disaster Recovery, User Accounts, TCP/IP, Computer Security Awareness Training, Lightweight Directory Access Protocols, Computer Hardware, Technical Support, Software Installation, Help Desk Support

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Análisis de Datos de Google

      Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Data Literacy, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Data-Driven Decision-Making, Tableau Software, Data Processing, Dashboard, Business Analysis, Stakeholder Communications, Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Éxito Profesional

      Skills you'll gain: Work Breakdown Structure, Business Writing, Cash Management, Critical Thinking, Team Leadership, Negotiation, Time Management, Entrepreneurship, Financial Statements, Financial Analysis, Project Schedules, Feasibility Studies, Verbal Communication Skills, Scheduling, Concision, Team Building, Problem Solving, Business Management, People Management, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Dynamic Public Speaking

      Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Microsoft PowerPoint, Oral Expression, Communication, Storytelling, Critical Thinking, Motivational Skills, Constructive Feedback, Performing Arts, Concision, Drive Engagement, Communication Strategies, Target Audience, Writing, Non-Verbal Communication, Problem Solving, Composure

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Production Process, Supply Chain, Market Data, Market Trend, Cost Estimation, Global Marketing, Market Analysis, International Finance, Natural Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Cloud Computing

      Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Security, Cloud Technologies, Cloud Infrastructure, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Cloud Solutions, Cloud Development, Cloud Storage, Infrastructure As A Service (IaaS), Emerging Technologies, Cloud-Native Computing, Cloud Management, Hybrid Cloud Computing, Virtual Machines, Serverless Computing, Technical Services

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Yellow Belt

      Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Lean Methodologies, Data Collection, Process Improvement, Quality Improvement, Process Optimization, Lean Six Sigma, Correlation Analysis, Statistical Hypothesis Testing, Kaizen Methodology, Process Analysis, Probability Distribution, Regression Analysis, Process Capability, Business Process, Statistical Process Controls, Quality Management, Team Management, Continuous Improvement Process

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…323334…693

    In summary, here are 10 of our most popular brand management courses

    • SAP Technology Consultant: SAP
    • Unilever Supply Chain Data Analyst: Unilever
    • Vertex AI Search for Retail: Google Cloud
    • Positive Psychiatry and Mental Health : The University of Sydney
    • إدارة الفعاليات | Events Management: Alfaisal University | KLD
    • Soporte de Tecnologías de la Información de Google: Google
    • Análisis de Datos de Google: Google
    • Éxito Profesional: University of California, Irvine
    • Dynamic Public Speaking: University of Washington
    • Oil & Gas Industry Operations and Markets : Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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