Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Instagram, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Intelligence, Data-Driven Decision-Making, Data Modeling, Database Design, Microsoft Power Platform, Snowflake Schema, Data Transformation, Extract, Transform, Load, Data Storytelling, Data Strategy, Data Integration, Data Cleansing, Process Improvement and Optimization, Data Analysis, Data Management, Data Governance, Data Quality, Relationship Management
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Excel Formulas, Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Validation, Data Visualization, Data Analysis, Interactive Data Visualization, Productivity Software, Data Integrity, Microsoft Office, Microsoft 365
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Data Visualization Software, Tableau Software, Data Visualization, Data Analysis, Geospatial Mapping, Data Storytelling, Business Analytics, Data Presentation, Advanced Analytics, Spatial Analysis, Marketing Analytics, Data Science, Data Manipulation, Forecasting
Advanced · Course · 1 - 4 Weeks
MathWorks
Skills you'll gain: Plot (Graphics), Scripting, Matlab, Data Manipulation, Mathematical Modeling, Data Analysis, Data Visualization, Data Visualization Software, Descriptive Statistics, Interactive Data Visualization, Exploratory Data Analysis, Data Mapping, Data Cleansing, File Management, Technical Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Ethics, Business Ethics, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents, Data Governance
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Business Ethics, Environmental Issue, Sustainability Standards, Consumer Behaviour, Marketing Psychology, Marketing, Innovation
Beginner · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Process, Business Strategy, Innovation, Sustainable Business, Product Design, Design, Market Analysis, User Experience, Customer experience improvement, User Research
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Process Mapping, Process Flow Diagrams, Content Creation, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric
Beginner · Course · 1 - 4 Weeks