• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Consumer Behavior

Consumer Behavior Courses Online

Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Consumer Behavior Course Catalog

  • Status: Free Trial
    Free Trial
    B

    Berklee

    Music Business Foundations

    Skills you'll gain: Music History, Intellectual Property, Contract Negotiation, Music, Negotiation, Entrepreneurship, Business, Innovation, Team Management, Revenue Management, Digital Content, Law, Regulation, and Compliance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Introduction to Thermodynamics: Transferring Energy from Here to There

    Skills you'll gain: Mechanical Engineering, Thermal Management, Engineering, Energy and Utilities, Physics, Engineering Analysis, Systems Of Measurement, Physical Science, Process Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Marketing Analytics, Brand Loyalty, Customer experience strategy (CX), Business Strategy, Performance Measurement, Digital Marketing

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking: Discovery Tools

    Skills you'll gain: Design Thinking, Stakeholder Analysis, Human Centered Design, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Business Workflow Analysis, Strategic Thinking, Consumer Behaviour, Innovation, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Combining Scrum with Other Agile Methodologies

    Skills you'll gain: Behavior-Driven Development, DevSecOps, Test Driven Development (TDD), Kanban Principles, DevOps, Agile Software Development, Continuous Integration, Lean Methodologies, Agile Methodology, Scrum (Software Development), Continuous Deployment, Sprint Retrospectives, CI/CD, Cross-Functional Collaboration, Sprint Planning, Virtualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    537 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Advanced React

    Skills you'll gain: Jest (JavaScript Testing Framework), React.js, JavaScript Frameworks, API Design, Unit Testing, UI Components, Front-End Web Development, Software Design Patterns, Javascript

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Modern Issues in Food & Agriculture

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Food Quality Assurance And Control, Consumer Behaviour, Environmental Issue, Sustainable Development, Sustainability Standards, Climate Change Adaptation, Economics, Public Policies, Emerging Technologies, Policy Analysis, Biotechnology, Technology Solutions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Thermodynamics

    Skills you'll gain: Chemical Engineering, Quantitative Research, Chemistry, Thermal Management, Mechanical Engineering, Engineering Calculations, Numerical Analysis, Engineering Analysis, Statistical Methods, Differential Equations, Physics, Engineering, Simulation and Simulation Software, Mechanics, Probability Distribution, Mathematical Modeling, Applied Mathematics, Materials science, Simulations, Physical Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    GenAI Foundations and AI Agents Development

    Skills you'll gain: Generative AI Agents, Generative AI, Agentic systems, OpenAI, LangChain, Prompt Patterns, Tool Calling, LLM Application, Artificial Intelligence, Large Language Modeling, Responsible AI, Software Architecture, Scalability, Application Deployment, System Design and Implementation, Collaboration, Data Integration, Job Evaluation, Logical Reasoning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Digital Marketing

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    227 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    AI Game Development Essentials with Unity 6

    Skills you'll gain: Unity Engine, Video Game Development, Artificial Intelligence, Virtual Environment, Simulations, System Design and Implementation, Scripting, Performance Tuning, Software Design Patterns, C# (Programming Language)

    Intermediate · Specialization · 3 - 6 Months

Consumer Behavior learners also search

Industrial
Product Design
Industrial Design
Industrial Engineering
Machine Design
Innovation
Service Design
CAD
1…333435…84

In summary, here are 10 of our most popular consumer behavior courses

  • Music Business Foundations: Berklee
  • Introduction to Thermodynamics: Transferring Energy from Here to There: University of Michigan
  • Master Marketing Strategy: Analyze, Design & Evaluate: EDUCBA
  • Design Thinking: Discovery Tools: University of Virginia
  • Combining Scrum with Other Agile Methodologies: LearnQuest
  • Introduction to User Experience Principles and Processes: University of Michigan
  • Advanced React: Meta
  • Modern Issues in Food & Agriculture: University of Illinois Urbana-Champaign
  • Statistical Thermodynamics: University of Colorado Boulder
  • GenAI Foundations and AI Agents Development: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok