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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    Fundamentos del Marketing Deportivo

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Predictive Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Business Analytics, Customer Analysis, Project Design, Advanced Analytics, Applied Machine Learning, Business Analysis, Solution Design, Sprint Planning, Machine Learning, Design Thinking, Analysis, Ideation, Deep Learning, Classification Algorithms

    Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Control Objectives for Information and Related Technology (COBIT), Auditing, Financial Auditing, Fraud detection, Data Quality, Accounting Software, Data Integrity, Pandas (Python Package), Emerging Technologies, Data Analysis, Analytics, Automation, GitHub, Python Programming, Natural Language Processing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Key Technologies in Data Analytics

    Skills you'll gain: Data Warehousing, Cloud Deployment, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Analysis, Data Storage, Cloud Infrastructure, Scalability, Data Processing, Extract, Transform, Load, Public Cloud, Software As A Service, Database Architecture and Administration, Statistical Analysis, Data Strategy, Data Integration

    3.7
    Rating, 3.7 out of 5 stars
    ·
    160 reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Pontificia Universidad Católica de Chile

    Mejores Decisiones con Business Analytics

    Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Predictive Analytics, Analytics, Business Intelligence, Forecasting, Business Analysis, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy, Decision Making

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Craft Omni-Channel Marketing Plans

    Skills you'll gain: Marketing Planning, Performance Measurement, Customer Retention, Analysis, Customer Insights, Brand Management

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Marketing, Performance marketing, Marketing Strategy and Techniques, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    Prescriptive Analytics Project Ideation

    Skills you'll gain: Simulations, Operations Research, Advanced Analytics, Process Mapping, Operational Analysis, Process Optimization, Project Scoping, Project Planning, Production Planning, Capacity Planning, Solution Design, Needs Assessment, Business Analysis, Analytics, Portfolio Management, Investment Management, Complex Problem Solving, Staff Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Marketing & Strategic Communication Mastery

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Teradata: Building Analytics Systems

    Skills you'll gain: Exploratory Data Analysis, Teradata SQL, JSON, Data Integration, Advanced Analytics, Data Cleansing, Text Mining, Data Quality, Data Analysis, Statistical Analysis, Application Programming Interface (API), Database Management, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Systems & Analytics in Management Accounting

    Skills you'll gain: Analytics, Enterprise Resource Planning, Systems Analysis, Information Systems, Management Information Systems, Business Analytics, Business Process Management, Data Governance, Data Preprocessing, Automation

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply SQL Server Database Management & Analytics

    Skills you'll gain: Microsoft SQL Servers, SQL, Relational Databases, Database Management, Database Design, Transact-SQL, Database Systems, Server Administration, Query Languages, Databases, Database Administration, Database Architecture and Administration, Data-Driven Decision-Making, Data Integrity, Database Management Systems, Servers, Data Manipulation, Data Processing, Scripting Languages, System Requirements

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Fundamentos del Marketing Deportivo: Real Madrid Graduate School Universidad Europea
  • Predictive Analytics Project Ideation: University of Minnesota
  • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
  • Key Technologies in Data Analytics: LearnQuest
  • Mejores Decisiones con Business Analytics: Pontificia Universidad Católica de Chile
  • Craft Omni-Channel Marketing Plans: Coursera
  • Marketing e Data Science: Fundação Instituto de Administração
  • Prescriptive Analytics Project Ideation: University of Minnesota
  • Advanced Marketing & Strategic Communication Mastery: Coursera
  • Teradata: Building Analytics Systems: LearnQuest

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Social Media Marketing (9)
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