• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Innovation Process II

    Skills you'll gain: Lean Six Sigma, Performance Improvement, Statistical Process Controls, Lean Methodologies, Operational Analysis, Process Improvement, Process Improvement and Optimization, Statistical Hypothesis Testing, Quality Improvement, Six Sigma Methodology, Operational Excellence, Business Process, Statistical Methods, Continuous Improvement Process, Innovation, Operations Management, Quality Control, Probability & Statistics, Patient-centered Care, Problem Solving

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    ISAE-SUPAERO

    Foundation of Structural Dynamics

    Skills you'll gain: Structural Engineering, Mechanics, Structural Analysis, Engineering Analysis, Mechanical Engineering, Engineering, Vibrations, Mathematical Modeling, Control Systems, Physics

    4.2
    Rating, 4.2 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Computational Thinking for K-12 Educators: Sequences and Loops

    Skills you'll gain: Program Development, Computational Thinking, Education Software and Technology, Collaborative Software, Digital pedagogy, Programming Principles, Debugging, Computer Programming, Computer Programming Tools, Algorithms, Computer Science, Brainstorming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Visualize Data

    Skills you'll gain: Visual Design, Design, Correlation Analysis

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Tópicos em Gestão Intercultural

    Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Diversity Marketing, Intercultural Competence, Cultural Responsiveness, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Cultural Sensitivity, Communication Strategies, Marketing Management, Relationship Building, Team Management, Marketing, Diplomacy, World History, International Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Glasgow

    Intellectual Autonomy

    Skills you'll gain: Critical Thinking, AI literacy, Liberal Arts, Analytical Skills, Research, Behavioral Economics, Persuasive Communication, Ethical Standards And Conduct

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Indian Institute for Human Settlements

    Reimagining Education for Equity

    Skills you'll gain: Childhood Education and Development, Social Justice, Child Development, Community Development, Working With Children, Education and Training, Diversity Awareness, Community Outreach, Cultural Responsiveness, Socioeconomics, Higher Education, Pedagogy, Sustainable Development, Cultural Diversity, Social Impact, Teaching, Student-Centred Learning, Curriculum Development, Diversity Equity and Inclusion Initiatives, Critical Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Training AI with Humans

    Skills you'll gain: Machine Learning Methods, Machine Learning, Machine Learning Software, Model Training, Machine Learning Algorithms, Applied Machine Learning, Model Optimization, Model Evaluation, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Data Collection, Data Capture, Classification Algorithms, Experimentation, Data Validation, Amazon Web Services, Data Quality, Statistical Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI and Content Recommendation

    Skills you'll gain: AI Personalization, Generative Engine Optimization (GEO), Machine Learning Methods, Media Strategy, Responsible AI, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, AI Enablement, Content Performance Analysis, Algorithms, Driving engagement, Generative AI, Marketing, Marketing Communications, Data Storytelling, Target Audience, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Act Strategically

    Skills you'll gain: Business Planning, Strategic Thinking, Critical Thinking, Plan Execution, Organizational Strategy, Business Strategies, Business Strategy, Strategic Decision-Making, Corporate Strategy, Trend Analysis, Decision Making, Market Trend, Market Opportunities, Forecasting, Value Propositions, Innovation, Competitive Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Decentralized Exchange (Dex) Protocols & Platforms

    Skills you'll gain: Blockchain, Market Liquidity, FinTech, Financial Market, Financial Systems, Governance, Financial Trading, Financial Services, Digital Assets

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, AI powered creativity, Data Storytelling, Design Elements And Principles, Content Creation, Process Mapping, Communication, ChatGPT, Prompt Engineering

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

1…330331332…448

In summary, here are 10 of our most popular market research courses

  • Understanding the Healthcare Innovation Process II: University of Illinois Urbana-Champaign
  • Foundation of Structural Dynamics: ISAE-SUPAERO
  • Computational Thinking for K-12 Educators: Sequences and Loops: University of California San Diego
  • Visualize Data: Google
  • Tópicos em Gestão Intercultural: Fundação Instituto de Administração
  • Intellectual Autonomy: University of Glasgow
  • Reimagining Education for Equity: Indian Institute for Human Settlements
  • Training AI with Humans: Johns Hopkins University
  • AI and Content Recommendation: Saïd Business School, University of Oxford
  • Act Strategically: Harvard Business Review

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok