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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • L

    LearnQuest

    Mastering Sales Negotiations and Closure

    Skills you'll gain: Selling Techniques, Sales Presentation, Influencing, Persuasive Communication, Intercultural Competence, Virtual Teams, Storytelling, Behavioral Economics, Business Research, Value Propositions, Active Listening, Market Research, Empathy & Emotional Intelligence, Sales Pipelines, Marketing Psychology, Collaboration, Customer Relationship Management (CRM) Software, Stakeholder Management, Strategic Communication, Cross-Functional Collaboration

    Intermediate · Specialization · 1 - 3 Months

  • C

    Coursera

    Integrating Apps into Your Hootsuite Dashboard

    Skills you'll gain: Scheduling, Social Media Management, Social Media Content, Social Media, Cloud-Based Integration, Productivity Software, Dashboard, Digital Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Statistics and Data Analysis with Excel, Part 2

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Microsoft Excel, Probability & Statistics, Data Analysis, Regression Analysis, Statistical Inference, Probability Distribution, Statistical Modeling

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    AI CERTs

    AI for Medical Professionals

    Skills you'll gain: AI Personalization, Applied Machine Learning

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Data Visualization with OpenAI API: Generate code with GenAI

    Skills you'll gain: Prompt Engineering, OpenAI API, Generative AI, Data Visualization, Data Visualization Software, ChatGPT, Matplotlib, Seaborn, Data Analysis, Pandas (Python Package), Python Programming, Data Manipulation, Natural Language Processing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud

    Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management

    4
    Rating, 4 out of 5 stars
    ·
    11 reviews

    Beginner · Project · Less Than 2 Hours

  • F

    Fractal Analytics

    Advanced Machine Learning Algorithms

    Skills you'll gain: Feature Engineering, Model Evaluation, Machine Learning Algorithms, Random Forest Algorithm, Algorithms, Supervised Learning, Applied Machine Learning, Decision Tree Learning, Predictive Modeling, Classification Algorithms, Regression Analysis, Performance Tuning

    3.8
    Rating, 3.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer des Newsletters professionnelles avec Canva

    Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Marketing Design, Target Audience, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Arizona State University

    Modern Statistics for Data-Driven Decision-Making

    Skills you'll gain: Statistical Methods, Bayesian Statistics, Statistics, Probability & Statistics, Data Storage Technologies, Analytical Skills, Exploratory Data Analysis, Data Storage, Database Software, Estimation, Data-Driven Decision-Making, Applied Machine Learning, Supervised Learning, Markov Model, Logistic Regression, Statistical Hypothesis Testing, Predictive Modeling, Simulations, Simulation and Simulation Software, Regression Testing

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Microsoft Copilot for Power BI: AI-Powered Report Insights

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Microsoft Power Platform, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Microsoft Copilot, Data Integration, Interactive Data Visualization, Data-Driven Decision-Making, Performance Reporting, Data Transformation, Data Cleansing, ChatGPT

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    How to find customers by uploading contacts on Twitter

    Skills you'll gain: Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Facebook, Social Media Marketing, Gmail, Target Audience, Customer Relationship Building, Digital Marketing, Data Import/Export

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Virginia

    Gestão de produtos digitais: Princípios básicos modernos

    Skills you'll gain: Product Management, New Product Development, Agile Product Development, Stakeholder Engagement, Product Development, Product Improvement, Innovation, Product Roadmaps, Design Thinking, Analysis, Customer Insights, Growth Strategies, Product Testing, Communication, Business Modeling, Leadership and Management, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Mastering Sales Negotiations and Closure: LearnQuest
  • Integrating Apps into Your Hootsuite Dashboard: Coursera
  • Statistics and Data Analysis with Excel, Part 2: University of Colorado Boulder
  • AI for Medical Professionals: AI CERTs
  • Data Visualization with OpenAI API: Generate code with GenAI: Coursera
  • Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud: Google Cloud
  • Advanced Machine Learning Algorithms: Fractal Analytics
  • Créer des Newsletters professionnelles avec Canva: Coursera
  • Modern Statistics for Data-Driven Decision-Making: Arizona State University
  • Microsoft Copilot for Power BI: AI-Powered Report Insights: Coursera

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