• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Case Western Reserve University

    Women in Leadership: Inspiring Positive Change

    Skills you'll gain: Negotiation, Leadership Development, Professional Development, Initiative and Leadership, Organizational Leadership, Communication, Leadership, Influencing, Overcoming Obstacles, Workforce Development, Personal Development, Empowerment, Personal Attributes, Relationship Building, Self-Awareness, Workplace inclusivity, Diversity and Inclusion, Assertiveness, Collaboration, Adaptability

    ★ 4.7 (573) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    La evolución de los medios deportivos

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Process Optimization, Quality Control

    ★ 4.8 (77) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Compensation, Benefits and Payroll

    Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Human Resources Software, Compensation and Benefits, Benefits Administration, Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Payroll Administration, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, AI Personalization, Benefits Enrollment Processes, Employee Engagement, Social Media Analytics

    ★ 4.7 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Global Postharvest Loss Prevention: Fundamentals, Technologies, and Actors

    Skills you'll gain: Loss Prevention, Waste Minimization, Mitigation, Food Quality Assurance And Control, Supply Chain, Food and Beverage, Supply Chain Management, Supply Chain Systems, Sustainable Development, Production Process, Market Dynamics, Economics, Market Data, Stakeholder Engagement, Economic Development, Stakeholder Management, Knowledge Transfer, International Relations

    ★ 4.7 (178) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Strategic Marketing, Growth Strategies, Product Strategy, Corporate Strategy, Market Dynamics, Competitive Analysis, Marketing Strategies, Customer Analysis, Revenue Management, New Business Development, Consumer Behaviour, Market Analysis, Regulatory Compliance

    ★ 4.8 (102) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • A

    Alfaisal University | KLD

    لغة الجسد | Body Language

    Skills you'll gain: Non-Verbal Communication, Verbal Communication Skills, Communication, Interpersonal Communications, Recognizing Others

    ★ 4.8 (319) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, AI powered creativity, Advertising, Advertising Campaigns, Content Creation, ChatGPT, AI Enablement, Large Language Modeling, Responsible AI, Video Editing

    ★ 4.5 (139) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    2026 Most Beginner SEO Course For Complete Beginners

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Presence, Blogs, Content Optimization, Digital Marketing

    ★ 4.6 (8) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Speaking and Presenting: Tact

    Skills you'll gain: Tactfulness, Oral Expression, Public Speaking, Verbal Communication Skills, Communication, Storytelling, Honesty, Communication Strategies, Interpersonal Communications, Empathy, Social Skills, Professionalism, Emotional Intelligence

    ★ 4.5 (44) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Target Market, Product Knowledge, Value Propositions, AI literacy, Marketing Communications, Editing

    ★ 4.7 (83) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
1…333334335…585

In summary, here are 10 of our most popular social media marketing courses

  • Women in Leadership: Inspiring Positive Change: Case Western Reserve University
  • La evolución de los medios deportivos: Real Madrid Graduate School Universidad Europea
  • Cosmetic Product Development: Olay
  • GenAI for Compensation, Benefits and Payroll: Coursera
  • Global Postharvest Loss Prevention: Fundamentals, Technologies, and Actors: University of Illinois Urbana-Champaign
  • Comment analyser l'engagement des Tweets avec Twitter Analytics: Coursera
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • لغة الجسد | Body Language: Alfaisal University | KLD
  • Leveraging AI for Enhanced Content Creation: Coursera
  • 2026 Most Beginner SEO Course For Complete Beginners: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok