• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google

    Data Responsibility

    Skills you'll gain: Data Ethics, Data Quality, Data Sharing, Information Privacy, Data Analysis, Informed Consent

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Business Intelligence with Databricks

    Skills you'll gain: Data-Driven Decision-Making, Data Management, Database Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    Northwestern University

    ما هي وسائل التواصل الاجتماعي؟

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Customer Relationship Building, Content Strategy, Customer Engagement, Market Dynamics, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Advanced Tableau - Table Calculations

    Skills you'll gain: Tableau Software, Data Presentation, Data Storytelling, Data Visualization Software, Dashboard, Key Performance Indicators (KPIs), Trend Analysis, Data Analysis, Business Metrics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    18 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Créer un Moodboard pour votre marque avec Canva

    Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Graphic Design, Branding, Brand Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Data Visualization

    Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Data Presentation, Color Theory, Graphic and Visual Design, Data Visualization, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Design Elements And Principles, Plot (Graphics), Data Literacy, Heat Maps, Computer Displays, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Mapping, Display Devices

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    MYSQL Workbench إنشاء و تصميم قواعد البيانات باستخدام

    Skills you'll gain: MySQL Workbench, Database Design, Database Development, Database Systems, Relational Databases, Database Management, SQL, Data Manipulation, Data Analysis, Data Science

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Comprendre l'Utilisateur Moyen de Facebook

    Skills you'll gain: Marketing Strategies, Facebook, Persona Development, Strategic Marketing, Target Audience, Content Marketing, Marketing, Social Media Marketing, Social Media, Customer Analysis, Driving engagement, E-Commerce, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Qlik Sense for Beginners: Analyze and Visualize Data

    Skills you'll gain: Data Storytelling, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Visualization, Data Analysis, Customer Insights, Data-Driven Decision-Making, Data Analysis Software, Exploratory Data Analysis, Presentations, Analytics, Technical Communication, Data Visualization Software, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    Logical Operations

    Excel: Data Analysis and Visualization Fundamentals

    Skills you'll gain: Data Presentation, Data Visualization, Microsoft Excel, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Data Analysis, Data Science, Exploratory Data Analysis, Productivity Software, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Computing for Cancer Informatics

    Skills you'll gain: Computer Systems, Informatics, Data Processing, Data Sharing, Computing Platforms, Bioinformatics, Data Storage, Computer Literacy, Computer Hardware, Big Data, Capacity Management, Data Centers, Computer Security Awareness Training, Cloud Computing, Oncology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Sales Proposals and Presentations

    Skills you'll gain: AI Personalization, Proposal Writing, Proposal Development, Sales Presentation, Sales Strategy, Generative AI Agents, Storytelling, Presentations, Sales Process, Content Performance Analysis, Personalized Service, Market Research, Customer Analysis, Data-Driven Decision-Making, Microsoft PowerPoint, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

1…335336337…467

In summary, here are 10 of our most popular marketing analytics courses

  • Data Responsibility: Google
  • Business Intelligence with Databricks: Edureka
  • ما هي وسائل التواصل الاجتماعي؟: Northwestern University
  • Advanced Tableau - Table Calculations: Corporate Finance Institute
  • Créer un Moodboard pour votre marque avec Canva: Coursera
  • Data Visualization: Johns Hopkins University
  • MYSQL Workbench إنشاء و تصميم قواعد البيانات باستخدام: Coursera
  • Comprendre l'Utilisateur Moyen de Facebook: Coursera
  • Qlik Sense for Beginners: Analyze and Visualize Data: Coursera
  • Excel: Data Analysis and Visualization Fundamentals: Logical Operations

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok