Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Big Data, Data Cleansing, Exploratory Data Analysis, Google Analytics, Data Integration, Data Manipulation, SQL, Database Administration
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Recruitment Strategies, Generative AI, Recruitment, Employee Onboarding, Talent Recruitment, People Analytics, AI Enablement, Human Resources Management and Planning, AI Personalization, Talent Acquisition, Human Resources, Human Resource Strategy, Employee Engagement, Talent Management, Automation, Collaboration, IT Automation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Validation, Data Cleansing, Data Processing, Data Manipulation, Text Mining, Data Transformation, Scripting, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics
Beginner · Guided Project · Less Than 2 Hours

The State University of New York
Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Community Outreach, Event Marketing, Relationship Management, Data Management, Customer Engagement, Operations Management, Promotional Strategies, Risk Management, Management Training And Development, Business Strategy, Budgeting, Insurance Policies, Advertising
Beginner · Course · 1 - 3 Months

Skills you'll gain: Management Reporting, Change Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Data Validation, Data Transformation, Applied Machine Learning, Object-Relational Mapping, Data Wrangling, Data Cleansing, Data Manipulation, Data Integration, Web Scraping, Data Quality, Data Processing, Data Pipelines, Pandas (Python Package), Data Modeling, Data Science, Python Programming, Scikit Learn (Machine Learning Library), Extensible Markup Language (XML), Data Analysis
Beginner · Specialization · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Persona Development, User Accounts, Target Audience, Graphic Design, Collaborative Software, Productivity Software, Market Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Content Performance Analysis, Drive Engagement, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising, Web Analytics, Social Work
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Retrieval-Augmented Generation, Large Language Modeling, Embeddings, Prompt Engineering, Text Mining
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Management, Cloud Platforms, Cloud Computing, Cloud Technologies, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours