• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Your World and What Shapes It

    Skills you'll gain: Diversity and Inclusion, Intercultural Competence, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Workplace inclusivity, Cultural Diversity, Cultural Sensitivity, Leadership Studies, Self-Awareness, Organizational Leadership, Social Justice, Adaptability

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    深扣孔孟 (An Inquiry into Confucius and Mencius)

    Skills you'll gain: Political Sciences, Education and Training, Family Support, Human Learning, Culture, Ethical Standards And Conduct, Sociology, Cultural Diversity, Social Sciences, Ancient History, Human Development, Governance, Interpersonal Communications

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Inspiring Peak Performance on Technical Teams

    Skills you'll gain: Engineering Management, Technical Management, Cross-Functional Collaboration, Team Performance Management, Technical Communication, Software Engineering, Employee Coaching, Communication, Conflict Management, Team Management, Meeting Facilitation, People Management, Performance Review, Virtual Teams, Employee Performance Management, Program Management, Labor Compliance, Agile Methodology, Cloud Engineering, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Assertiveness Skills

    Skills you'll gain: Assertiveness, Empowerment, Professional Development, Verbal Communication Skills, Communication, Leadership, Leadership Development, Influencing, Conflict Management, Negotiation, Empathy, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    How Science Turns Data Into Knowledge

    Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Experimentation, Research Design, Research, Peer Review, Probability & Statistics, Statistical Inference, Statistical Methods, Media and Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI in Action: From Theory to Real-World Impact

    Skills you'll gain: Generative AI, AI Enablement, Artificial Intelligence, Finance, Emerging Technologies, Healthcare 5.0, Case Studies, Manufacturing Operations, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Equidade de Gênero

    Skills you'll gain: Diversity and Inclusion, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Organizational Effectiveness, Organizational Leadership, Competitive Intelligence, Sociology, Business Leadership, Social Justice, Cultural Diversity, Entrepreneurship, Empowerment, Action Oriented, Leadership, Self-Awareness, Innovation, World History, Human Resource Policies, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Foundation of Video Editing

    Skills you'll gain: Video Editing, Editing, Video Production, Cinematography, Storytelling

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Transforming Your Company's Data Analytics

    Skills you'll gain: Data Storytelling, Data Visualization, Digital Transformation, Data Presentation, Data-Driven Decision-Making, Business Transformation, Presentations, Data Literacy, Decision Making, Dashboard, Business Analytics, Strategic Decision-Making, Customer Engagement, Analytics, Business Intelligence, Customer experience strategy (CX), Data Strategy, Case Studies, Leadership, Stakeholder Communications

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Leading from Within

    Skills you'll gain: Business Ethics, Personal Integrity, Organizational Leadership, Corporate Sustainability, Ethical Standards And Conduct, Leadership, Decision Making, Leadership Development, Sustainable Development, Social Impact, Social Justice, Self-Awareness, Personal Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    إختيار الهدف المثالي للحملات الإعلانية على Facebook

    Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Advertising, Marketing, Target Audience, Drive Engagement

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Becoming a Strengths Based Leader: Leading Standout® Teams

    Skills you'll gain: Storytelling, Recognizing Others, Team Building, Trustworthiness, Team Performance Management, Team Management, Teamwork, Collaboration, Team Leadership, Visionary, Leadership Development, Peer Review, Drive Engagement, Team Motivation, Professional Development, Employee Coaching, Leadership, Performance Management, Communication, Productivity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 3 - 6 Months

1…340341342…444

In summary, here are 10 of our most popular social media marketing courses

  • Your World and What Shapes It: University of Colorado Boulder
  • 深扣孔孟 (An Inquiry into Confucius and Mencius): National Taiwan University
  • Inspiring Peak Performance on Technical Teams: Advancing Women in Tech
  • Assertiveness Skills: Packt
  • How Science Turns Data Into Knowledge: University of Michigan
  • GenAI in Action: From Theory to Real-World Impact: Coursera
  • Equidade de Gênero: Fundação Instituto de Administração
  • The Foundation of Video Editing: University of Colorado Boulder
  • Transforming Your Company's Data Analytics: University of Maryland, College Park
  • Leading from Within: The University of Notre Dame

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok