• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • A

    Amazon Web Services

    Skills for Working as an AWS Cloud Consultant

    Skills you'll gain: Professional Networking, Leadership Development, Relationship Building, Rapport Building, Business Consulting, Relationship Management, Consulting, Amazon Web Services, Technical Consulting, Continuous Improvement Process, Business Relationship Management, Project Management, Brand Management, Analysis, Active Listening, Requirements Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Alberta

    21st Century Energy Transition: how do we make it work?

    Skills you'll gain: Energy and Utilities, Innovation, Petroleum Industry, Sustainable Development, Climate Change Mitigation, Transportation, Supply Chain, and Logistics, Environmental Policy, Oil and Gas, Environment and Resource Management, Supply Chain Management, Sustainable Technologies, Electric Power Systems, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Leading Innovation in Arts and Culture

    Skills you'll gain: Innovation, Thought Leadership, Leadership, Organizational Strategy, Culture Transformation, Creativity, Organizational Change, Risk Management, Business Strategies, Technology Solutions, Competitive Analysis, Case Studies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    70 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Analítica financiera​

    Skills you'll gain: Financial Forecasting, Financial Analysis, Financial Modeling, Analytics, Predictive Analytics, Time Series Analysis and Forecasting, Statistical Analysis, Risk Analysis, Predictive Modeling, Risk Management, R Programming, Data Transformation, Machine Learning Methods, Descriptive Analytics, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    102 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI for Kids, Parents, and Teachers

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, Anthropic Claude, ChatGPT, Generative AI, Creative Thinking, Brainstorming, Game Design, Cognitive flexibility, Critical Thinking, Problem Solving, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    111 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Innovation & Entrepreneurship Mindset

    Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Plan Execution, Strategic Thinking, Project Risk Management, Sustainable Business, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Management, Business Strategies, Entrepreneurial Finance, Business Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    101 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Agile Project: Product Prototype Touchpoint Analysis in Miro

    Skills you'll gain: Agile Product Development, Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Project Management, Persona Development, User Experience, Product Requirements, User Story, Product Development, User Research, Product Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    92 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Gestión del alcance: el qué de la triple restricción

    Skills you'll gain: Scope Management, Project Scoping, Work Breakdown Structure, Requirements Management, Project Management, Project Management Life Cycle, Project Controls, Project Planning, Project Estimation, Project Documentation, Complex Problem Solving, Stakeholder Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    123 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    إدارة المشتريات والعقود

    Skills you'll gain: Contract Management, Procurement, Purchasing, Vendor Management, Supplier Management, Supply Chain, Supplier Relationship Management, Cost Reduction, Decision Making, Quality Assurance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    104 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Agentic AI with LangGraph, CrewAI, AutoGen and BeeAI

    Skills you'll gain: AI Orchestration, AI Workflows, Agentic Workflows, Agentic systems, Generative AI Agents, LLM Application, Application Design, Tool Calling, Large Language Modeling, Context Management, Software Design Patterns

    4.8
    Rating, 4.8 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

1…347348349…834

In summary, here are 10 of our most popular brand management courses

  • Skills for Working as an AWS Cloud Consultant: Amazon Web Services
  • 21st Century Energy Transition: how do we make it work?: University of Alberta
  • Leading Innovation in Arts and Culture: Vanderbilt University
  • Analítica financiera​: Universidad de los Andes
  • Generative AI for Kids, Parents, and Teachers: Vanderbilt University
  • Innovation & Entrepreneurship Mindset: Fundação Instituto de Administração
  • Agile Project: Product Prototype Touchpoint Analysis in Miro: Coursera
  • Gestión del alcance: el qué de la triple restricción: Universidad de los Andes
  • Improving Customer Retention: Coursera
  • Introduction to Digital Marketing: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok