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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • I

      IE Business School

      Fundamentos del marketing mix

      Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Marketing, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Branding, Advertising, Media Planning, Sales Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      315 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      Northwestern University

      Engagement & Nurture Marketing Strategies

      Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Target Market, Customer Engagement, Content Creation, Lead Generation, Multimedia

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Good with Words: Speaking and Presenting

      Skills you'll gain: Tactfulness, Public Speaking, Storytelling, Verbal Communication Skills, Persuasive Communication, Non-Verbal Communication, Communication, Negotiation, Cognitive flexibility, Communication Strategies, Presentations, Creativity, Empathy, Social Skills, Professionalism, Active Listening, Optimism, Adaptability, Interpersonal Communications, Self-Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      303 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Glasgow

      MBA Essentials

      Skills you'll gain: Business Administration, Leadership Studies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, Digital Marketing, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      190 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      F

      Fundação Instituto de Administração

      Budgeting essentials and development

      Skills you'll gain: Budget Management, Budgeting, Financial Management, Cost Control, Performance Management, Business Strategy, Variance Analysis, Cross-Functional Collaboration, Resource Allocation, Financial Reporting, Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      290 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Fundamentos Empresariales

      Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Financial Accounting, Business Process, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Strategic Marketing, Marketing, Analysis, Business Analysis, Operational Analysis, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      439 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad de Palermo

      Administración de Recursos Humanos

      Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Talent Management, Leadership Development, Workforce Development, Talent Acquisition, Organizational Strategy, Employee Retention, Recruitment Strategies, Employee Training, Culture Transformation, Organizational Development, Performance Management, Branding

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Digital Publishing, Brand Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Introducción a las redes sociales. Sus objetivos y métricas.

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Management, Social Media Content, Social Media Campaigns, Digital Media Strategy, Marketing, Global Marketing, Content Performance Analysis, Customer Engagement, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      968 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Leadership and Critical Thinking

      Skills you'll gain: Critical Thinking, Organizational Leadership, Independent Thinking, Positivity, Self-Awareness, Stress Management, Leadership, Resilience, Influencing, Motivational Skills, Decision Making, Personal Development, Leadership Development, Industrial and Organizational Psychology, Strategic Thinking, Leadership and Management, Emotional Intelligence, Optimism, Research, Complex Problem Solving

      4.6
      Rating, 4.6 out of 5 stars
      ·
      284 reviews

      Advanced · Specialization · 1 - 3 Months

    • U

      University of Virginia Darden School Foundation

      Introduction to Digital Transformation Part 1

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Competitive Analysis, Technology Strategies, Data Strategy, Business Technologies, Emerging Technologies, Innovation, Business Strategy, Business Economics, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      409 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular pricing strategy courses

    • Fundamentos del marketing mix: IE Business School
    • Engagement & Nurture Marketing Strategies: Northwestern University
    • Good with Words: Speaking and Presenting: University of Michigan
    • MBA Essentials: University of Glasgow
    • Budgeting essentials and development: Fundação Instituto de Administração
    • Fundamentos Empresariales: University of Pennsylvania
    • Administración de Recursos Humanos: Universidad de Palermo
    • Use Canva to Create Social Media Visuals for Business: Coursera Project Network
    • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
    • Positioning: What you need for a successful Marketing Strategy: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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