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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Beyond basics: Advanced Data Analysis with Python

    Skills you'll gain: A/B Testing, Statistical Hypothesis Testing, Statistical Methods, Advanced Analytics, Statistical Analysis, Correlation Analysis, Data Analysis, Report Writing, Probability & Statistics, Analytical Skills, Data-Driven Decision-Making, Health Information Management and Medical Records, Business Process Automation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Cómo usar funciones, métodos y bucles en Python desde cero

    Skills you'll gain: Python Programming, Scripting, Data Processing, Data Analysis, Programming Principles, Object Oriented Programming (OOP)

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Empathy, Data, and Risk

    Skills you'll gain: Data Visualization, Data Visualization Software, Empathy, Tableau Software, Risk Analysis, Data-Driven Decision-Making, Data Analysis, Risk Management, Empathy & Emotional Intelligence, Stakeholder Analysis, Business Risk Management, Human Centered Design, Decision Making, User Research, Risk Control, Psychology

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    AI-Driven Attribution Testing

    Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, AI Enablement, Data Ethics, Marketing Analytics, Trend Analysis, Case Studies, Artificial Intelligence, Strategic Planning, Marketing Strategies, Business Ethics

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Créez du contenu de sensibilisation sur Facebook avec Canva

    Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Facebook, Digital Content, Social Media Campaigns, Social Media, Marketing Materials, Graphic and Visual Design, Design, Graphic Design, Content Marketing, Social Impact

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Banco Interamericano de Desarrollo

    Impacto digital sostenible: ecosistemas de startups AgriTech

    Skills you'll gain: Digital Transformation, Strategic Partnership, Sustainable Business, Emerging Technologies, Corporate Strategy, Business Technologies, Technology Roadmaps, Innovation, Market Analysis, Case Studies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Machine Learning with Spark on Google Cloud Dataproc

    Skills you'll gain: Model Evaluation, Apache Spark, Google Cloud Platform, Logistic Regression, Predictive Modeling, Big Data, Data Preprocessing, Applied Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • L

    LearnKartS

    Database, Big Data, and DevOps Services in GCP

    Skills you'll gain: Site Reliability Engineering, Google Cloud Platform, Dataflow, Kubernetes, Real Time Data, Database Management, Big Data, Continuous Deployment, Data Pipelines, Databases, Relational Databases, Containerization, Cloud Applications, Data Processing, DevOps, Software Architecture, Scalability, Cloud Storage, System Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • U

    Università di Napoli Federico II

    Data Visualization e manipolazione dei dati con Tableau

    Skills you'll gain: Data Integration, Tableau Software, Geographic Information Systems, Spatial Analysis, Data Manipulation, Data Analysis, Data Visualization Software, Data Transformation, Data Visualization, Interactive Data Visualization

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Créer des groupes sur Facebook

    Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    The Simplest Guide™ to Clinical Data Analysis with SAS

    Skills you'll gain: Clinical Trials, Clinical Data Management, Clinical Research, Case Report Forms, SAS (Software), Statistical Reporting, Pharmaceuticals, Data Analysis, Statistical Analysis, Informed Consent, Data Manipulation, Descriptive Statistics

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Beyond basics: Advanced Data Analysis with Python: Coursera
  • Introducción a Hootsuite: Coursera
  • Cómo usar funciones, métodos y bucles en Python desde cero: Coursera
  • Empathy, Data, and Risk: University of Illinois Urbana-Champaign
  • AI-Driven Attribution Testing: Board Infinity
  • Créez du contenu de sensibilisation sur Facebook avec Canva: Coursera
  • Impacto digital sostenible: ecosistemas de startups AgriTech: Banco Interamericano de Desarrollo
  • Machine Learning with Spark on Google Cloud Dataproc: Google Cloud
  • Database, Big Data, and DevOps Services in GCP: LearnKartS
  • Data Visualization e manipolazione dei dati con Tableau: Università di Napoli Federico II

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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