• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Feedback Skills

    Skills you'll gain: Constructive Feedback, Communication, Interpersonal Communications, Emotional Intelligence, Performance Review, Relationship Management, Collaboration, Personal Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créez du contenu de sensibilisation sur Facebook avec Canva

    Skills you'll gain: Canva (Software), Content Creation, Facebook, Social Media, Graphic and Visual Design Software, Graphic and Visual Design, Visual Design, Design, Graphic Design, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Design with Canva Magic Studio

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI powered creativity, Canva (Software), AI Workflows, AI Integrations, Responsible AI, Content Creation, Quality Control, Quality Assurance, Creative Design, Campaign Planning, Marketing Materials, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Brand Loyalty, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Customer Data Management, B2B Sales, Target Market, Operating Cost, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Managing a Team

    Skills you'll gain: Meeting Facilitation, Decision Making, Conflict Management, Empathy, Team Collaboration, De-escalation Techniques, Emotional Intelligence, Active Listening, Constructive Feedback, Empathy & Emotional Intelligence, Teamwork, Team Building, Compassion, Strategic Decision-Making, Business Ethics, Growth Mindedness, Team Management, Accountability Frameworks, Discussion Facilitation, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Evaluating Public Health Programs at Scale

    Skills you'll gain: Program Evaluation, Health Equity, Data Collection, Institutional Review Board (IRB), Public Health, Research Design, Nutritional Assessment, Policy Analysis, Healthcare Ethics, Social Impact, Research, Surveys, Family Planning, Maternal Health, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Psychology in the Age of GenAI: The Human Mind and Behavior

    Skills you'll gain: Empathy, ChatGPT, Active Listening, Data Ethics, Decision Making, Stress Management, Mindfulness, Consumer Behaviour, Responsible AI, Emotional Intelligence, Goal Setting, Prompt Engineering, Health And Wellness Coaching, Human Computer Interaction, Artificial Intelligence, Critical Thinking, Data Analysis, Communication, Psychology, Generative AI

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Growth: Boost Your Engagement

    Skills you'll gain: TikTok, Driving engagement, Drive Engagement, Content Scheduling, Content Strategy, Social Media Management, Social Media Content, Content Development and Management, Strategic Partnership, Social Media Marketing, Social Media Strategy, Social Media, Customer Engagement, Content Management, Community Development, Content Creation, Calendar Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Project Management for Development

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Scope Management, Earned Value Management, Risk Management, Project Schedules, Project Risk Management, Timelines, Cost Management, Project Controls, Economic Development, Project Performance, Risk Analysis, Risk Mitigation, Project Estimation, Scheduling, Project Planning, Project Documentation, Resource Management, Stakeholder Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create an Organizational Company Chart with Canva

    Skills you'll gain: Marketing Design, Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations, Dashboard, Collaborative Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    Establish Clients for Life with Sellers

    Skills you'll gain: Real Estate Sales, Real Estate Transactions, Lead Generation, Price Negotiation, Selling Techniques, Sales Presentation, Prospecting and Qualification, Closing (Sales), General Sales Practices, Sales Prospecting, Client Services, Advertising Sales, Negotiation, Consultative Selling, Consultative Approaches, Marketing, Customer Relationship Building, Contract Management, Customer Retention, Marketing Materials

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Libertarian Free Will

    Skills you'll gain: Neurology, Anatomy, Critical Thinking, Sensory Systems Analysis, Culture, Mindfulness, Social Studies, Liberal Arts, Decision Intelligence, Physiology, Human Development, Social Sciences, Science and Research, Ethical Standards And Conduct, Psychology, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Beginner · Specialization · 1 - 3 Months

1…355356357…585

In summary, here are 10 of our most popular social media marketing courses

  • Feedback Skills: Packt
  • Créez du contenu de sensibilisation sur Facebook avec Canva: Coursera
  • AI-Powered Design with Canva Magic Studio: Coursera
  • Selecting the Right Customer & Channel: University of Maryland, College Park
  • Professional Skills: Managing a Team: Arizona State University
  • Evaluating Public Health Programs at Scale: Johns Hopkins University
  • Psychology in the Age of GenAI: The Human Mind and Behavior: Coursera
  • TikTok Growth: Boost Your Engagement: Coursera
  • Project Management for Development: Banco Interamericano de Desarrollo
  • Create an Organizational Company Chart with Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok