• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    N

    Northeastern University

    Data Visualization with Python & R for Engineers

    Skills you'll gain: Data Storytelling, Data Literacy, Statistical Visualization, Data-Driven Decision-Making, Data Visualization Software, Data Preprocessing, Data Mining, Exploratory Data Analysis, Data Cleansing, Graphing, Big Data, Programming Principles, Python Programming, NumPy

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Grundlagen der Geschäftsstrategie

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Как создавать команды и присоединяться к ним с помощью Canva

    Skills you'll gain: Collaborative Software, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Pearson

    Practical Splunk for Beginners

    Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Data Visualization Software, Event Monitoring, Security Information and Event Management (SIEM), Statistical Analysis, Software Installation, Analytics, Data Analysis, Anomaly Detection, Big Data, Query Languages

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Lead Scoring and Identification

    Skills you'll gain: Prompt Engineering, Responsible AI, Lead Generation, Data Ethics, Google Gemini, Sales Process, Generative AI, AI Enablement, Sales Enablement, OpenAI, ChatGPT, Automation, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    المعادلات في مايكروسوفت إكسل الجزء ٢| Formulas in MS Excel 2

    Skills you'll gain: Loans, Excel Formulas, Microsoft Excel, Financial Reporting, Business Reporting, Spreadsheet Software, Accounting and Finance Software, Time Series Analysis and Forecasting, Text Mining

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Semantic HTML & Accessibility

    Skills you'll gain: Web Components, Frontend Performance, Web Content Accessibility Guidelines, Hypertext Markup Language (HTML), Web Analytics and SEO, Web Design and Development, Semantic Web, Browser Compatibility, Web Applications, Web Content, Responsive Web Design

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Product Management

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Product Development, Go To Market Strategy, New Product Development, Data Visualization Software, Market Analysis, Target Market, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment créer un compte Instagram professionnel

    Skills you'll gain: Instagram, Social Media Management, Social Media, Facebook, Social Media Marketing, Business Marketing, Account Management, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create attractive infographics with Creately

    Skills you'll gain: Process Flow Diagrams, Process Mapping, Target Audience, Data Visualization, User Accounts, Business Process, Graphic Design, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Big Data Analysis to a Slide Presentation

    Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Crash Course on Interactive Data Visualization with Plotly

    Skills you'll gain: Plotly, Histogram, Interactive Data Visualization, Scatter Plots, Plot (Graphics), Data Visualization, Data Analysis, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…359360361…422

In summary, here are 10 of our most popular marketing analytics courses

  • Data Visualization with Python & R for Engineers: Northeastern University
  • Grundlagen der Geschäftsstrategie: University of Virginia
  • Как создавать команды и присоединяться к ним с помощью Canva: Coursera
  • Practical Splunk for Beginners: Pearson
  • GenAI for Lead Scoring and Identification: Coursera
  • المعادلات في مايكروسوفت إكسل الجزء ٢| Formulas in MS Excel 2: Alfaisal University | KLD
  • Semantic HTML & Accessibility: Board Infinity
  • Strategic Product Management: Board Infinity
  • Comment créer un compte Instagram professionnel: Coursera
  • Create attractive infographics with Creately: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok