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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Social Media Marketing, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    24 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Strategic Marketing, Marketing Strategies, Branding, Marketing, Marketing Management, Brand Strategy, Business Marketing, Value Propositions, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    20 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Microsoft Fabric: Implement and Manage Analytics Solutions

    Skills you'll gain: CI/CD, Microsoft Azure, Data Lakes, Microsoft Power Platform, Azure Synapse Analytics, Data Pipelines, Analytics, Data Governance, Advanced Analytics, Data Security, Data Management, Data Analysis Expressions (DAX), Power BI, Microsoft Excel, Exploratory Data Analysis, Apache Spark, Application Deployment, SQL, Governance, Version Control

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Market Dynamics, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Marketing Communications, Brand Marketing, Sustainable Systems, Branding, Advertising, Drive Engagement, Customer Engagement, Emerging Technologies, Stakeholder Engagement, Market Opportunities, Regulatory Compliance, Environmental Regulations, Digital Marketing, Engineering Management, Ethical Standards And Conduct

    Build toward a degree

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • P

    Pontificia Universidad Católica de Chile

    MagĆ­ster en Business Analytics

    Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, Data Ethics, Large Language Modeling, Model Evaluation, Statistical Reporting, People Analytics, Time Series Analysis and Forecasting, FinTech, Descriptive Statistics, Predictive Analytics, Social Determinants Of Health, Gerontology, Risk Analysis, Bayesian Statistics, Digital Transformation, Exploratory Data Analysis, Social Network Analysis, Unsupervised Learning

    Earn a degree

    Degree Ā· 1 - 4 Years

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Kibana Projects: Data Analytics & Visualization

    Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Web Analytics, Exploratory Data Analysis, Data Visualization Software, Trend Analysis, Data Analysis, Automation, Business Intelligence, Data Wrangling, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science

    Beginner Ā· Specialization Ā· 1 - 4 Weeks

  • S

    SkillUp

    Foundations of Healthcare Data Analytics

    Skills you'll gain: Health Care Procedure and Regulation, Health Informatics, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Preprocessing, Data Literacy, Descriptive Analytics, Database Design, Relational Databases, Data Integration, Spreadsheet Software

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    274 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Planejamento EstratƩgico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    241 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Business Risk Management, Transportation Operations, Analytics, Risk Analysis, Process Optimization, Statistical Methods, Business Modeling, Logistics

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    51 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Applied Analytics Engineering and Visualization with dbt

    Skills you'll gain: Data Storytelling, Data Engineering, Data Presentation, Key Performance Indicators (KPIs), Dashboard, Business Analytics, Business Intelligence, Extract, Transform, Load, Performance Analysis, Data Transformation, SQL, Automation, Data Management, Version Control

    Intermediate Ā· Course Ā· 1 - 4 Weeks

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1…363738…415

In summary, here are 10 of our most popular marketing analytics courses

  • Search Engine Optimization and Content Marketing:Ā IBM
  • Relación entre Branding y Marketing:Ā Pontificia Universidad Católica del PerĆŗ
  • Microsoft Fabric: Implement and Manage Analytics Solutions:Ā Whizlabs
  • Sustainable Marketing and Consumer Trends:Ā University of Colorado Boulder
  • MagĆ­ster en Business Analytics:Ā Pontificia Universidad Católica de Chile
  • Kibana Projects: Data Analytics & Visualization:Ā EDUCBA
  • Foundations of Healthcare Data Analytics:Ā SkillUp
  • Building Custom Regional Reports with Google Analytics:Ā Coursera
  • Planejamento EstratĆ©gico de Marketing Digital:Ā Fundação Instituto de Administração
  • Customer Understanding and Digital Marketing Channels:Ā Unilever

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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