Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Presentations, Developing Training Materials, Sales Presentation, Data Visualization, Technical Communication, Productivity Software, Project Documentation, Graphic Design, Business Communication, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Salesforce, Data Sharing, Authentications, Web Analytics, Dashboard, Single Sign-On (SSO), Drive Engagement, User Accounts, Customer experience improvement, Registration, Collaborative Software, Safety and Security, Content Management
Advanced · Course · 3 - 6 Months

University of Glasgow
Skills you'll gain: Data Literacy, Business Transformation, Data-Driven Decision-Making, Strategic Leadership, Leadership, Leadership Development, Leadership and Management, Organizational Change, Big Data, Data Management, Analytical Skills, Decision Making, Agile Methodology
Intermediate · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Tableau Software, Excel Formulas, Data Modeling, Dashboard, E-Commerce, Data Visualization Software, Performance Analysis, Interactive Data Visualization, Data Analysis, Regional Sales, Business Analysis, Key Performance Indicators (KPIs), Business Metrics, Branding
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Market Data, Financial Data, Financial Statement Analysis, Financial Analysis, Data Analysis, Financial Statements, Technical Analysis, Real Time Data, Financial Market, Accounting and Finance Software, Securities Trading
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Text Mining, Data Transformation, Distributed Computing, Java, Debugging, Java Programming
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Analytics, Data Analysis, SQL, Query Languages
Beginner · Project · Less Than 2 Hours

Duke University
Skills you'll gain: Exploratory Data Analysis, Sampling (Statistics), Statistical Inference, Probability Distribution, R (Software), Statistics, Bayesian Statistics, Data Analysis, Statistical Software, R Programming, Probability, Descriptive Statistics
Beginner · Course · 1 - 3 Months

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Linear Algebra, Numerical Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Mathematics, Data Analysis, Geometry, Machine Learning Algorithms, Machine Learning, Dimensionality Reduction, Artificial Neural Networks, Data Manipulation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Advertising, Marketing, Target Audience, Drive Engagement
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Target Audience, Facebook, Online Advertising, Market Opportunities, Customer Insights, Social Media Marketing, Social Media, Marketing, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks