Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Statistical Analysis, Jupyter, Data Structures, Data Cleansing, Pivot Tables And Charts, Data Analysis, Data Preprocessing, Exploratory Data Analysis, Python Programming, Probability & Statistics, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Performance Review, Smart Goals, Performance Appraisal, Employee Performance Management, Performance Management, Performance Metric, Goal Setting, Internal Communications, Staff Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Hugging Face, Large Language Modeling, Transfer Learning, Text Mining, Semantic Web, Tensorflow, PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Embeddings, Python Programming, Applied Machine Learning, Unsupervised Learning
Intermediate · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Business Ethics, Environmental Issue, Sustainability Standards, Consumer Behaviour, Marketing Psychology, Marketing, Innovation
Beginner · Course · 1 - 4 Weeks

Università di Napoli Federico II
Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Artificial Neural Networks, Transfer Learning, Machine Learning, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Predictive Modeling, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Modeling
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Sales Territory Management, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Enablement, Sales Training, Real Time Data, Personalized Service, AI Enablement, Market Analysis, Ethical Standards And Conduct, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Content Creation, Scheduling, Drive Engagement, Live Streaming, Android Studio
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Marketing Materials, Marketing Strategy and Techniques, Graphic Design, Branding, Color Theory, Product Design
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), Customer Analysis, User Research, User Feedback, Analysis
Intermediate · Course · 1 - 4 Weeks