• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Innovation, Design, Entrepreneurship

    Skills you'll gain: Social Determinants Of Health, Community Health, Product Development, Health Systems, Business Modeling, Health Equity, Lean Six Sigma, Market Analysis, Performance Improvement, Process Improvement, Healthcare Industry Knowledge, Stakeholder Analysis, Statistical Process Controls, New Product Development, Innovation, Decision Making, Operations Management, Operations, Problem Solving, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Leadership: An Introduction

    Skills you'll gain: Persuasive Communication, Business Ethics, Creativity, Creative Thinking, Leadership, Organizational Leadership, Ethical Standards And Conduct, Influencing, Innovation, Diversity and Inclusion, Team Leadership, Strategic Leadership, Business Leadership, Leadership Development, Leadership and Management, Responsible AI, Communication, Artificial Intelligence, Decision Making, Cultural Diversity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Industrial Relations: Fostering Workplace Climate

    Skills you'll gain: Employee Engagement, Conflict Management, Employee Relations, Labor Relations, Staff Management, Team Leadership, Labor Law, Human Resources, Communication, Active Listening, Constructive Feedback, Compliance Training, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Investing: Industry Impacts & Transformations

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Market, Sustainability Standards, Market Trend, Market Analysis, Corporate Sustainability, Governance, Investment Management, Sustainable Business, Environmental Issue, Transportation Operations, Oil and Gas, Portfolio Management, Credit Risk, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Richte dein Budget und deine Werbung auf Facebook ein

    Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Fundamentals of Integrated Brand Promotion

    Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Promotional Strategies, Customer Insights, Online Advertising, Advertising, Marketing Materials, Digital Advertising, Marketing, Performance marketing, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Sustainable Textile Manufacturing

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Business, Strategic Sourcing, Manufacturing Processes, Production Process, Digital Transformation, Environment and Resource Management, Supply Chain Management, Case Studies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea una Declaración de Misión y Visión con Canva

    Skills you'll gain: Presentations, Canva (Software), Graphic Design, Graphic and Visual Design, Marketing Materials, Marketing, User Accounts, Business

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Relationship Management, Customer Retention, Customer Data Management, Agile Methodology, Customer Engagement, Customer Insights, Product Lifecycle Management, Consultative Approaches, Business Metrics, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Solution Design, Experience Design, Interpersonal Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: AI in Production

    Skills you'll gain: Model Deployment, Application Deployment, MLOps (Machine Learning Operations), Cloud Deployment, Unit Testing, Docker (Software), Containerization, Kubernetes, AI Workflows, IBM Cloud, Microservices, Model Evaluation, User Feedback, Machine Learning, Performance Analysis, Business Metrics, Natural Language Processing, Time Series Analysis and Forecasting, Data Science, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    60 reviews

    Advanced · Course · 1 - 4 Weeks

1…365366367…507

In summary, here are 10 of our most popular social media marketing courses

  • Healthcare Innovation, Design, Entrepreneurship: University of Illinois Urbana-Champaign
  • Leadership: An Introduction: Johns Hopkins University
  • Market Research: Analyze, Forecast & Apply: EDUCBA
  • Industrial Relations: Fostering Workplace Climate: Coursera
  • ESG Investing: Industry Impacts & Transformations: Interactive Brokers
  • Richte dein Budget und deine Werbung auf Facebook ein: Coursera
  • Fundamentals of Integrated Brand Promotion: Northeastern University
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Sustainable Textile Manufacturing: Politecnico di Milano
  • Crea una Declaración de Misión y Visión con Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok