• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    Edureka

    Predictive Modeling with Python

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Statistical Methods, Data Analysis, Applied Machine Learning, Business Analytics, Statistical Analysis, Machine Learning, Scikit Learn (Machine Learning Library), Machine Learning Algorithms, Data Preprocessing, Big Data, Python Programming, Data Manipulation, Pandas (Python Package), Logistic Regression, NumPy

    Intermediate · Course · 1 - 3 Months

  • S

    SAS

    Statistics You Need to Know for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Logistic Regression, Supervised Learning, Applied Machine Learning, Model Evaluation, Data Modeling

    Intermediate · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    Introducción a la IA y la tecnología en el deporte

    Skills you'll gain: Artificial Intelligence, Data Analysis Software, Analytics, Big Data, Data Analysis, Data Ethics, Deep Learning, Machine Learning, Statistical Analysis, Emerging Technologies, Health Technology, Internet Of Things, Natural Language Processing, Digital Transformation, Technology Solutions, Scikit Learn (Machine Learning Library), Large Language Modeling, Technology Strategies, Performance Appraisal, Agile Project Management

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Semantic HTML & Accessibility

    Skills you'll gain: Web Components, Frontend Performance, Web Content Accessibility Guidelines, Hypertext Markup Language (HTML), Web Analytics and SEO, Web Design and Development, Semantic Web, Browser Compatibility, Web Applications, Web Content, Responsive Web Design

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Deployment in GCP

    Skills you'll gain: Cloud Deployment, Infrastructure as Code (IaC), Google Cloud Platform, Application Deployment, Kubernetes, Google App Engine, Terraform, Continuous Deployment, Microservices, Continuous Integration, Cloud Storage, Containerization, Security Strategy, Capacity Management, DevOps, Network Troubleshooting, Virtual Machines, System Monitoring, Scalability, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Emerging Markets - Jagdish Sheth

    Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Compliance Management, Marketing Strategies, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour, Cultural Responsiveness, International Relations

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Learn Tableau by Working on Exciting Dashboards

    Skills you'll gain: Data Storytelling, Tableau Software, Dashboard, Interactive Data Visualization, Data Visualization Software, Data Analysis, Sales Strategy, Key Performance Indicators (KPIs), Trend Analysis, Performance Analysis, Investment Management, Financial Data

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    تصميم عروض تقديمية للمبيعات من خلال موقع Canva

    Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Canva (Software), Multimedia, Marketing Design, Design, Marketing Collateral, Product Demonstration, Marketing Materials, Graphic Design, Photo Editing

    Intermediate · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Advanced Cybersecurity Risk Management

    Skills you'll gain: Incident Response, Risk Management Framework, Cyber Risk, Risk Management, Security Management, Enterprise Risk Management (ERM), Business Risk Management, Cyber Threat Intelligence, Governance Risk Management and Compliance, Continuous Monitoring, Cyber Security Strategy, Security Information and Event Management (SIEM), Threat Detection, ISO/IEC 27001, Control Objectives for Information and Related Technology (COBIT), Key Performance Indicators (KPIs)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Simulation of Call Centre Operations Using R Simmer

    Skills you'll gain: Simulations, Resource Management, Call Center Experience, Process Management, Workflow Management, Data Analysis, Process Analysis, Plot (Graphics), R Programming, Statistical Analysis, Statistical Modeling

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Comment importer vos contacts sur MailChimp

    Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer des groupes sur Facebook

    Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…366367368…465

In summary, here are 10 of our most popular marketing analytics courses

  • Predictive Modeling with Python : Edureka
  • Statistics You Need to Know for Machine Learning: SAS
  • Introducción a la IA y la tecnología en el deporte: Real Madrid Graduate School Universidad Europea
  • Semantic HTML & Accessibility: Board Infinity
  • Deployment in GCP: LearnKartS
  • Emerging Markets - Jagdish Sheth: Kennesaw State University
  • Learn Tableau by Working on Exciting Dashboards: Packt
  • تصميم عروض تقديمية للمبيعات من خلال موقع Canva: Coursera
  • Advanced Cybersecurity Risk Management: Board Infinity
  • Simulation of Call Centre Operations Using R Simmer: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok