• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • U

    Universidad de Palermo

    Políticas públicas y bienestar: estrategias para sociedades más felices

    Skills you'll gain: Public Policies, Economics, Policy, and Social Studies, Political Sciences, Policy Analysis, Research, and Development, Policy Analysis, Policy Development, Community Development, Social Studies, Public Affairs, Social Sciences, Social Impact, Social Work, Sociology

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Strategic SEO Mastery: Tools, Strategy & Case Studies

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Strategic Marketing, Marketing Strategy and Techniques, Strategic Planning, Digital Marketing, Target Audience, Marketing Effectiveness, Content Optimization, Competitive Analysis, Market Opportunities, Business Strategy, Customer Insights, Strategic Thinking

    ★ 4.8 (17) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • N

    Northeastern University

    Generative AI: Foundations and Concepts

    Skills you'll gain: Generative AI, Generative Model Architectures, Convolutional Neural Networks, Artificial Neural Networks, Model Optimization, Deep Learning, Model Training, Bayesian Network, Machine Learning Methods, Mathematical Modeling, Estimation, Model Evaluation, Applied Mathematics, Network Architecture, Probability & Statistics, Probability Distribution

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Pontificia Universidad Católica del Perú

    Design Thinking - Parte 1: Descubre tu solución de negocio con IA Generativa

    Skills you'll gain: Design Thinking, Competitive Analysis, Human Centered Design, Solution Design, User Research, Needs Assessment, Social Impact, AI literacy, AI Enablement, Innovation, Market Opportunities, Strategic Decision-Making, Market Dynamics

    Mixed · Course · 1 - 3 Months

    Category: New
    New
  • E

    Edureka

    GA4 Implementation with Google Tag Manager

    Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Starweaver

    Business Process Outsourcing Strategies in Hospitality

    Skills you'll gain: Vendor Management, Hospitality Services, Hospitality, Hospitality Management, Vendor Relationship Management, Hospitality and Food Services, Performance Measurement, Hotel And Restaurant Management, Business Process, Business Process Management, Hotel Operations, Process Optimization, Creative Problem-Solving, Law, Regulation, and Compliance, Communication, Strategic Thinking, Risk Mitigation, Communication Strategies

    ★ 5 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Lean Enterprise Framework: Transform the Business Model

    Skills you'll gain: Innovation, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Improvement, Product Management, Product Lining, Business Modeling, Product Strategy, Performance Metric, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Product Planning, Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Customer experience improvement

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Legal Design: Crafting User-Centric Legal Solutions

    Skills you'll gain: Legal Technology, Legal Writing, Design Thinking, Client Services, Design, User Experience Design, Human Centered Design, Graphic and Visual Design, AI literacy, Cross-Functional Collaboration

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Platform Product Essentials

    Skills you'll gain: No-Code Development, Digital Transformation, Computing Platforms, Product Management, Middleware, System Implementation, Systems Integration, Business Transformation, Technology Solutions, Cost Management, Business Process, Project Management, Team Management

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    Tecnológico de Monterrey

    Prácticas interprofesionales para la atención clínica

    Skills you'll gain: Clinical Leadership, Clinical Practices, Clinical Experience, Continuous Quality Improvement (CQI), Science and Research, Clinical Research, Medical Science and Research, Health Education, Patient-centered Care, Scientific Methods, Education and Training, Team Collaboration

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    Design of Hydropower Structures

    Skills you'll gain: Hydraulics, Structural Engineering, Civil Engineering, Hydrology, Water Resource Management, Water Resources, Structural Analysis, Construction, Energy and Utilities, Electric Power Systems, Engineering Analysis, Engineering Calculations, Engineering Design Process

    Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…368369370…448

In summary, here are 10 of our most popular market research courses

  • Políticas públicas y bienestar: estrategias para sociedades más felices: Universidad de Palermo
  • Strategic SEO Mastery: Tools, Strategy & Case Studies: EDUCBA
  • Generative AI: Foundations and Concepts: Northeastern University
  • Design Thinking - Parte 1: Descubre tu solución de negocio con IA Generativa: Pontificia Universidad Católica del Perú
  • GA4 Implementation with Google Tag Manager: Edureka
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Business Process Outsourcing Strategies in Hospitality: Starweaver
  • Lean Enterprise Framework: Transform the Business Model: University of Maryland, College Park
  • Legal Design: Crafting User-Centric Legal Solutions: Coursera
  • Platform Product Essentials: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok