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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce

    4.7
    Rating, 4.7 out of 5 stars
    ·
    241 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    W

    Whizlabs

    Microsoft Fabric: Implement and Manage Analytics Solutions

    Skills you'll gain: CI/CD, Microsoft Azure, Data Lakes, Microsoft Power Platform, Azure Synapse Analytics, Data Pipelines, Analytics, Data Governance, Advanced Analytics, Data Security, Data Management, Data Analysis Expressions (DAX), Power BI, Microsoft Excel, Exploratory Data Analysis, Apache Spark, Application Deployment, SQL, Governance, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Value Propositions, Sales Strategy, Sales, Marketing Strategies, Storytelling, User Research, Presentations, Social Media Marketing, Customer Insights, Strategic Marketing, Goal Setting, Fundraising and Crowdsourcing, Brand Strategy, Entrepreneurial Finance, Key Performance Indicators (KPIs), Strategic Partnership, Business Priorities, Professional Networking

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Using Data Analytics in Supply Chain

    Skills you'll gain: Data Governance, Data Storytelling, Presentations, Data Visualization, Supply Chain, Data Management, Supply Chain Management, Data Analysis, Data Visualization Software, Data Quality, Analytical Skills, Data Cleansing, Data Collection, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Validation, Risk Management, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Magíster en Business Analytics

    Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, Data Ethics, Large Language Modeling, Model Evaluation, Statistical Reporting, People Analytics, Time Series Analysis and Forecasting, FinTech, Descriptive Statistics, Predictive Analytics, Social Determinants Of Health, Gerontology, Risk Analysis, Bayesian Statistics, Digital Transformation, Exploratory Data Analysis, Social Network Analysis, Unsupervised Learning

    Earn a degree

    Degree · 1 - 4 Years

  • S

    SkillUp

    Foundations of Healthcare Data Analytics

    Skills you'll gain: Health Care Procedure and Regulation, Health Informatics, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Preprocessing, Data Literacy, Descriptive Analytics, Database Design, Relational Databases, Data Integration, Spreadsheet Software

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, AI Enablement, Marketing Effectiveness, Responsible AI, Customer experience improvement, Artificial Intelligence, Customer Insights, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Proyecto capstone estrategia de marketing

    Skills you'll gain: Marketing Planning, Market Analysis, Strategic Marketing, Market Research, Marketing Management, Marketing Strategy and Techniques, Marketing Effectiveness, Product Marketing, Marketing Communications, Case Studies, Plan Execution, Consumer Behaviour, Hotels and Accommodations, Target Audience

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Data Processing and Analytics with AWS

    Skills you'll gain: AWS Kinesis, Apache Kafka, Amazon Redshift, Data Lakes, Real Time Data, Data Management, Apache Hive, Apache Spark, Amazon S3, Data Pipelines, Data Processing, Big Data, Apache Hadoop, AWS Identity and Access Management (IAM), Query Languages, Serverless Computing, Scalability

    Intermediate · Course · 1 - 4 Weeks

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1…373839…415

In summary, here are 10 of our most popular marketing analytics courses

  • Building Custom Regional Reports with Google Analytics: Coursera
  • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
  • Customer Understanding and Digital Marketing Channels: Unilever
  • Microsoft Fabric: Implement and Manage Analytics Solutions: Whizlabs
  • Pitching, Marketing and Sales For Startups: Macquarie University
  • Estrategia y Planificación de Marketing : Universidad de Palermo
  • Using Data Analytics in Supply Chain: Unilever
  • Magíster en Business Analytics: Pontificia Universidad Católica de Chile
  • Foundations of Healthcare Data Analytics: SkillUp
  • What Can AI Do for Marketing?: Emory University

Skills you can learn in Marketing

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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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