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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • L

    LearnKartS

    AI Marketing with ChatGPT & Google Gemini

    Skills you'll gain: Google Gemini, Google Ads, Advertising Campaigns, Email Marketing, Marketing Automation, Online Advertising, Digital Marketing, Target Audience, Search Engine Optimization, Customer Insights, Keyword Research, Marketing Analytics, Blogs, ChatGPT, Marketing Strategy and Techniques, Advertising, Content Marketing, Lead Generation, Copywriting, Facebook

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Transforming Your Company's Data Analytics

    Skills you'll gain: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Agile Project Management, Business Analytics, Strategic Decision-Making, Data Strategy, Analytics, Business Intelligence, Agile Methodology, Storytelling, Customer experience strategy (CX), Presentations, Microsoft Power Platform, Data Literacy, Applied Machine Learning, Leadership, Stakeholder Communications

    5
    Rating, 5 out of 5 stars
    ·
    18 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Classification Algorithms, Applied Machine Learning, Data Visualization, Design Thinking, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Data Validation, Machine Learning, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    253 reviews

    Intermediate · Specialization · 3 - 6 Months

  • S

    SkillsBooster Academy

    AI-powered Marketing with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Market Analysis, Microsoft Copilot, AI Product Strategy, Marketing Planning, Marketing, Marketing Strategy and Techniques, Content Marketing, Data Ethics, Business Marketing, Marketing Communications, Generative AI, Strategic Thinking, AI Workflows, AI Personalization, Market Trend, Strategic Communication, Digital Marketing, Content Creation, Business Process

    Beginner · Course · 1 - 3 Months

  • U

    University of Amsterdam

    Data Analytics for Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Statistical Hypothesis Testing, Minitab, Regression Analysis, Data Visualization Software, Probability Distribution, Data Analysis, Histogram, Statistical Analysis, Box Plots, Process Improvement, Logistic Regression, Statistics, Variance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Target Market, Strategic Decision-Making, Business Strategy, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Market Research: Marketing Psychology & Consumer Behavior

    Skills you'll gain: Marketing Psychology, Target Audience, Market Research, Active Listening, Surveys, Marketing, Consumer Behaviour, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Business Research, Market Analysis, Focus Group, Google Analytics

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Career Development for AI Marketing Specialist

    Skills you'll gain: Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Marketing Planning, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Professional Networking, Social Media Management

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Advanced Analytics with Power BI

    Skills you'll gain: Microsoft Power Platform, Statistical Reporting, Data-Driven Decision-Making

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Forecasting Models for Marketing Decisions: Emory University
  • AI Marketing with ChatGPT & Google Gemini: LearnKartS
  • Transforming Your Company's Data Analytics: University of Maryland, College Park
  • Python Data Products for Predictive Analytics: University of California San Diego
  • AI-powered Marketing with Microsoft Copilot: SkillsBooster Academy
  • Data Analytics for Lean Six Sigma: University of Amsterdam
  • Analyze Marketing: Define and Apply Strategy: Coursera
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Market Research: Marketing Psychology & Consumer Behavior: Alex Genadinik
  • Connect Google Ads & Analytics Data: Coursera

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