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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • S

      Starweaver

      Business Analysis: Key Definitions & Strategy Analysis

      Skills you'll gain: Process Analysis, Business Analysis, Risk Analysis, Business Process, Business Modeling, Business Process Improvement, Business Risk Management, Business Requirements, Business Strategies, Systems Analysis, Competitive Analysis, Business Strategy, Analysis, Organizational Strategy, Project Risk Management, Risk Management, Requirements Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      150 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Essentials of Management and Strategic Planning

      Skills you'll gain: Business Planning, Business Strategy, People Development, Strategic Leadership, Leadership and Management, Leadership Development, Organizational Strategy, Business Management, Business Leadership, Strategic Thinking, Employee Coaching, Plan Execution, Accountability, People Management, Team Leadership, Leadership, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      338 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Manchester

      Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

      Skills you'll gain: Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Intercultural Competence, Ethical Standards And Conduct, Team Management, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Organizational Change, Governance, Stakeholder Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      663 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The University of Melbourne

      Moving to the Cloud

      Skills you'll gain: Cloud Computing, Cloud Services, Change Management, Organizational Change, Service Level Agreement, Stakeholder Engagement, Business Transformation, Cloud Security, Workforce Planning, Contract Management, Governance, Key Performance Indicators (KPIs)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      248 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Fundamentos Empresariales

      Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Financial Accounting, Business Process, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Strategic Marketing, Marketing, Analysis, Business Analysis, Operational Analysis, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      439 reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      351 reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Generative AI for Leaders

      Skills you'll gain: Succession Planning, Business Writing, Generative AI, Leadership, Meeting Facilitation, Organizational Leadership, Business Leadership, Proposal Writing, Communication, Human Resource Strategy, Business Transformation, Artificial Intelligence, Internal Communications, Strategic Thinking, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      437 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The Chinese University of Hong Kong

      Doing Business in China

      Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      601 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Macquarie University

      Negotiation skills: Negotiate and resolve conflict

      Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      766 reviews

      Beginner · Course · 1 - 3 Months

    • N

      New York University

      Reinforcement Learning in Finance

      Skills you'll gain: Reinforcement Learning, Financial Trading, Financial Market, Derivatives, Markov Model, Financial Modeling, Securities Trading, Portfolio Management, Risk Management, Market Dynamics, Machine Learning, Estimation

      3.6
      Rating, 3.6 out of 5 stars
      ·
      134 reviews

      Advanced · Course · 1 - 4 Weeks

    • M

      Michigan State University

      Developing An Entrepreneurial Mindset: First Step Towards Success

      Skills you'll gain: Entrepreneurship, Market Opportunities, Lean Methodologies, Open Mindset, Growth Mindedness, Strategic Thinking, New Business Development, Creative Thinking, Business Development, Personal Development, Self-Awareness, Innovation, Business Modeling, Overcoming Obstacles, Business, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      921 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Introducción a la calidad

      Skills you'll gain: ISO 9000 Series, Quality Management Systems, Operations Management, Product Quality (QA/QC), Continuous Improvement Process, Kaizen Methodology, Environmental Management Systems, Operational Efficiency, Lean Manufacturing, Inventory Control, Capacity Management, Waste Minimization, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      614 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular pricing strategy courses

    • Business Analysis: Key Definitions & Strategy Analysis: Starweaver
    • Essentials of Management and Strategic Planning: University of California, Irvine
    • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester
    • Moving to the Cloud: The University of Melbourne
    • Fundamentos Empresariales: University of Pennsylvania
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Generative AI for Leaders: Vanderbilt University
    • Doing Business in China: The Chinese University of Hong Kong
    • Negotiation skills: Negotiate and resolve conflict: Macquarie University
    • Reinforcement Learning in Finance: New York University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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