• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Strategic Communications in Technical Organizations

    Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Team Building, Interpersonal Communications, Intercultural Competence, Target Audience, Verbal Communication Skills, Business Writing, Strategic Communication, Communication, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    72 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    GenAI in Business: Discover the Possibilities

    Skills you'll gain: Generative AI, AI Enablement, Strategic Thinking, Business Transformation, Prompt Engineering, Automation, Case Studies, Technology Strategies, Innovation, Digital Transformation, Large Language Modeling, Business Process Management, Customer Service

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    ESG Investing: Setting Standards & Conducting Analysis

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Development, Corporate Sustainability, Sustainability Standards, Environmental Regulations, Regulatory Compliance, Risk Analysis, Investments, Social Impact, Water Sustainability, Portfolio Management, Financial Market, Financial Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Competencias digitales de ofimática: Microsoft PowerPoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Microsoft Office, Productivity Software, Multimedia, Computer Literacy, Information Technology, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    أساسيات الإدارة الرشيقة | Lean Management Fundamentals

    Skills you'll gain: Lean Methodologies, Waste Minimization, Kaizen Methodology, Workflow Management, Process Improvement, Operational Efficiency, Process Analysis, Change Management, Continuous Improvement Process, Employee Training, Key Performance Indicators (KPIs), Root Cause Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Build a Budget and Analyze Variance using Google Sheets

    Skills you'll gain: Google Sheets, Proposal Development, Variance Analysis, Trend Analysis, Budget Management, Budgeting, Spreadsheet Software, Management Reporting, Presentations, Financial Acumen, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    81 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, AI Personalization, Financial Regulation, Predictive Analytics, Financial Services, Personalized Service, Financial Forecasting, Financial Trading, Retail Banking, Financial Reporting, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Automation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Feedback Loops: Feedback Fundamentals

    Skills you'll gain: Constructive Feedback, Decision Making, Peer Review, Personal Development, Cooperation, Self-Awareness, Critical Thinking, Performance Review, Leadership, Adaptability, Positivity, Creativity, Communication, People Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Linux: File Management for Devops

    Skills you'll gain: Command-Line Interface, Linux Commands, Linux, Unix Commands, File Management, Linux Administration, File Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    80 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Social Impact Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Impact, Corporate Sustainability, Entrepreneurship, Business Ethics, Business Strategy, Key Performance Indicators (KPIs), Performance Measurement, Stakeholder Engagement, Business Priorities, Business Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Cómo comenzar a usar Google Kubernetes Engine

    Skills you'll gain: Kubernetes, Identity and Access Management, Containerization, Google Cloud Platform, Cloud Computing, Cloud Infrastructure, Application Deployment, Cloud Management, Docker (Software), Command-Line Interface

    4.6
    Rating, 4.6 out of 5 stars
    ·
    93 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U
    P

    Multiple educators

    Innovación en los Negocios y Disrupción Digital

    Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Business Planning, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Risk Management, Innovation, Strategic Communication, Presentations, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    86 reviews

    Intermediate · Specialization · 3 - 6 Months

1…372373374…834

In summary, here are 10 of our most popular brand management courses

  • Strategic Communications in Technical Organizations: Johns Hopkins University
  • GenAI in Business: Discover the Possibilities: University of Michigan
  • ESG Investing: Setting Standards & Conducting Analysis: Interactive Brokers
  • Competencias digitales de ofimática: Microsoft PowerPoint: Universitat Autònoma de Barcelona
  • أساسيات الإدارة الرشيقة | Lean Management Fundamentals: Alfaisal University | KLD
  • Build a Budget and Analyze Variance using Google Sheets: Coursera
  • Introduction to Generative AI in Finance: Coursera
  • Feedback Loops: Feedback Fundamentals : University of Michigan
  • Linux: File Management for Devops: Coursera
  • Social Impact Strategy with Goldman Sachs 10,000 Women: Goldman Sachs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok