• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Créez du contenu de sensibilisation sur Facebook avec Canva

    Skills you'll gain: Canva (Software), Content Creation, Social Media Content, Facebook, Digital Content, Social Media Campaigns, Social Media, Marketing Materials, Graphic and Visual Design, Design, Graphic Design, Content Marketing, Social Impact

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Building Realtime Pipelines in Cloud Data Fusion

    Skills you'll gain: Cloud-Based Integration, Real Time Data, Data Pipelines, Apache Spark, Data Integration, Data Transformation, Data Wrangling, Data Analysis, Data Visualization, Data Management

    Beginner · Project · Less Than 2 Hours

  • U

    University of Pennsylvania

    Data Viz Using Tableau & Presenting With Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Interactive Data Visualization, Verbal Communication Skills, Data Analysis, Pivot Tables And Charts, Scatter Plots, Stakeholder Communications, Spatial Analysis, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Lancer une campagne publicitaire sur Pinterest

    Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Launch Digital Products with ChatGPT & AI

    Skills you'll gain: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Course Development, AI Enablement, Entrepreneurship, Product Automation, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Email Marketing, Search Engine Optimization, Digital Marketing, Writing, Business Acumen

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Obsidian for Beginners: Journal and Track Tasks

    Skills you'll gain: Collaborative Software, Journals, Organizational Skills, Productivity, Timelines, Productivity Software, Project Management Software, Information Architecture, Project Management, Personal Development, Query Languages

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    Modern Natural Language Processing

    Skills you'll gain: Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Hugging Face, Deep Learning, Large Language Modeling, Transfer Learning, Convolutional Neural Networks, Text Mining, Semantic Web, Tensorflow, PyTorch (Machine Learning Library), Artificial Neural Networks, Python Programming, Cryptography, Classification Algorithms, Probability Distribution, Machine Learning Algorithms, Data Processing, Algorithms

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    SSIS: Design, Implement & Automate ETL Workflows

    Skills you'll gain: SQL Server Integration Services (SSIS), Extract, Transform, Load, Data Warehousing, Data Transformation, Data Manipulation, Data Analysis, Microsoft SQL Servers, Data Integration, Data Mining, Data Processing, SQL, Dataflow, Workflow Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Erste Schritte in Facebook Ads Manager

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Looker Data Explorer - Qwik Start

    Skills you'll gain: Looker (Software), Interactive Data Visualization, Dashboard, Data Visualization Software, Data Presentation, Exploratory Data Analysis, Data Access, Data Analysis, Analysis, Google Cloud Platform, Data Management

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    RStudio for Six Sigma - Process Capability

    Skills you'll gain: Process Capability, Six Sigma Methodology, Statistical Process Controls, Process Analysis, Statistical Analysis, Data Analysis, Performance Measurement, Statistical Methods, R (Software), Business Metrics, R Programming, Data Import/Export

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Solving ML Regression Problems with AWS AutoGluon

    Skills you'll gain: AWS SageMaker, Model Evaluation, Applied Machine Learning, Predictive Modeling, Machine Learning, Machine Learning Algorithms, Amazon Web Services, Regression Analysis, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

1…375376377…466

In summary, here are 10 of our most popular marketing analytics courses

  • Créez du contenu de sensibilisation sur Facebook avec Canva: Coursera
  • Building Realtime Pipelines in Cloud Data Fusion: Google Cloud
  • Data Viz Using Tableau & Presenting With Storytelling: University of Pennsylvania
  • Lancer une campagne publicitaire sur Pinterest: Coursera
  • Launch Digital Products with ChatGPT & AI: LearnKartS
  • Obsidian for Beginners: Journal and Track Tasks: Coursera
  • Modern Natural Language Processing: Packt
  • SSIS: Design, Implement & Automate ETL Workflows: EDUCBA
  • Erste Schritte in Facebook Ads Manager: Coursera
  • Looker Data Explorer - Qwik Start: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok