Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Duke University
Skills you'll gain: Software Design, Databases, Computer Programming, Object Oriented Programming (OOP), User Interface (UI), Algorithms, Data Analysis, Java, Data Structures, Data Processing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Shared Media, Multimedia, Content Creation, Social Media Content, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management
Beginner · Guided Project · Less Than 2 Hours

Universidades Anáhuac
Skills you'll gain: Interactive Data Visualization, Infographics, Data Storytelling, Data Visualization Software, User Experience Design, Multimedia, Dashboard, Data Analysis, Information Architecture, Timelines, Collaborative Software, Design Elements And Principles
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: OpenAI API, Embeddings, Dimensionality Reduction, OpenAI, Application Development, Exploratory Data Analysis, Application Programming Interface (API), Text Mining, Python Programming, Data Analysis, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Teradata SQL, SQL, Data Store, Database Design, Database Management, Relational Databases, Query Languages, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Process Mapping, Data Visualization, Brainstorming, User Accounts, Collaborative Software, Project Planning, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Analysis, Analytics, Big Data, Applied Machine Learning, Machine Learning, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Sheets, Pivot Tables And Charts, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Real Time Data, Network Analysis, SQL
Beginner · Project · Less Than 2 Hours