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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • D

    DeepLearning.AI

    Retrieval Optimization: Tokenization to Vector Quantization

    Skills you'll gain: Embeddings, Retrieval-Augmented Generation, Vector Databases, Text Mining, Large Language Modeling, Performance Tuning

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Exploring Dataset Metadata Between Projects with Data Catalog

    Skills you'll gain: Data Management, Cloud Computing, Data Lakes, Metadata Management, Google Cloud Platform, Big Data, Personally Identifiable Information

    Beginner · Project · Less Than 2 Hours

  • U

    University of Maryland, College Park

    Customer-Centric Enterprise: Product Lifecycle Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Создаем аккаунт для бизнеса в Twitter

    Skills you'll gain: Social Media, Social Media Management, Account Management, Business Planning, Customer Engagement, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universitat Politècnica de València

    Técnicas Cuantitativas y Cualitativas para la Investigación

    Skills you'll gain: Econometrics, Research Design, Qualitative Research, Statistical Analysis, Surveys, Quantitative Research, Scientific Methods, Data Analysis, Research Methodologies, Stata, Data Ethics, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Z

    Zoho Corporation

    Roles and Responsibilities of a Sales Representative

    Skills you'll gain: Account Management, Sales Process, Process Mapping, Customer Relationship Management (CRM) Software, Sales Management, Customer Relationship Management, Prospecting and Qualification, Customer Retention, Sales, Sales Strategy, New Business Development, Organizational Structure, Upselling, Prioritization

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crash Course on Interactive Data Visualization with Plotly

    Skills you'll gain: Plotly, Histogram, Interactive Data Visualization, Scatter Plots, Plot (Graphics), Data Visualization, Data Analysis, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Build a Product Flow Diagram

    Skills you'll gain: Product Flow Diagram, Process Flow Diagrams, New Product Development, Go To Market Strategy, Product Development, Product Roadmaps, Product Improvement, Product Design, Customer experience strategy (CX), Customer Analysis, User Research, User Feedback, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Python: de explorador de datos a analista

    Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Data Science, Python Programming, Jupyter, Matplotlib, Software Installation, Data Manipulation, Scripting, Package and Software Management, Development Environment

    3.8
    Rating, 3.8 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Demand Planning in RStudio: Create Demand Forecast

    Skills you'll gain: Demand Planning, Customer Demand Planning, Supply Chain Planning, Production Planning, Forecasting, Time Series Analysis and Forecasting, Trend Analysis, Inventory Management System, Data Analysis, R Programming, Data Visualization, R (Software), Model Evaluation

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Zielsetzung für eine Facebook Werbekampagne

    Skills you'll gain: Facebook, Social Media, Social Media Marketing, Social Media Campaigns, Marketing Budgets, Advertising Campaigns, Social Media Content, Social Media Strategy, Digital Advertising, Marketing, Customer Engagement

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Financial Insights and Analysis with QUILL

    Skills you'll gain: Generative AI, Financial Data, Financial Analysis, Data-Driven Decision-Making, Financial Statements, Text Mining, Market Intelligence, Trend Analysis, Investment Management, Financial Market, Artificial Intelligence, Analysis, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Retrieval Optimization: Tokenization to Vector Quantization: DeepLearning.AI
  • Exploring Dataset Metadata Between Projects with Data Catalog: Google Cloud
  • Customer-Centric Enterprise: Product Lifecycle Management: University of Maryland, College Park
  • Создаем аккаунт для бизнеса в Twitter: Coursera
  • Técnicas Cuantitativas y Cualitativas para la Investigación: Universitat Politècnica de València
  • Roles and Responsibilities of a Sales Representative : Zoho Corporation
  • Crash Course on Interactive Data Visualization with Plotly: Coursera
  • How to Build a Product Flow Diagram: Coursera
  • Python: de explorador de datos a analista: Universidad Nacional Autónoma de México
  • Demand Planning in RStudio: Create Demand Forecast: Coursera

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