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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • E

    Edureka

    Advanced Analytics with Power BI

    Skills you'll gain: Microsoft Power Platform, Statistical Reporting, Data-Driven Decision-Making

    4.4
    Rating, 4.4 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Marketing Foundations — Copy, Lists & Compliance

    Skills you'll gain: Microsoft Outlook, Email Marketing, Campaign Management, Compliance Auditing, Customer Relationship Management (CRM) Software, Brand Marketing, Process Improvement, Marketing Planning, Strategic Marketing, Data Mapping, Marketing Effectiveness, Brand Strategy, Marketing Automation, Compliance Management, Data Validation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Customer Data, Analytics, and Segmentation

    Skills you'll gain: Microsoft Copilot, Sales Strategy, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Sales, Customer Insights, Data Quality, Customer Data Management, AI Personalization, Advanced Analytics, Analytics, Personalized Service, Customer Relationship Management, Data Integrity, Predictive Analytics, Data-Driven Decision-Making, Data Integration

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnKartS

    AI Marketing with ChatGPT & Google Gemini

    Skills you'll gain: Google Gemini, Google Ads, Advertising Campaigns, Email Marketing, Marketing Automation, Online Advertising, Digital Marketing, Target Audience, Search Engine Optimization, Customer Insights, Keyword Research, Marketing Analytics, Blogs, ChatGPT, Marketing Strategy and Techniques, Advertising, Content Marketing, Lead Generation, Copywriting, Facebook

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Affiliate Marketing For Passive Income

    Skills you'll gain: Search Engine Optimization, Generative AI Agents, Video Production, Email Automation, Sales Strategy, Advertising, Inside Sales, AI Orchestration, Online Advertising, Marketing Channel, Marketing, Performance marketing, Product Promotion, AI Workflows, Marketing Strategies, Content Marketing, Entrepreneurship, Web Analytics, New Business Development, Agentic systems

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Predictive Analytics & Modeling with Minitab

    Skills you'll gain: Data-Driven Decision-Making, Minitab, Regression Analysis, Logistic Regression, Statistical Hypothesis Testing, Statistical Analysis, Scatter Plots, Correlation Analysis, Data Analysis, Predictive Analytics, Statistical Methods, Descriptive Statistics, Analytics, Business Analytics, Predictive Modeling, Forecasting, Advanced Analytics, Statistical Modeling, Quantitative Research, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Apply Machine Learning for Predictive Business Analytics

    Skills you'll gain: Model Evaluation, Feature Engineering, Data Preprocessing, Financial Data, Predictive Modeling, Customer Demand Planning, Data-Driven Decision-Making, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Profit and Loss (P&L) Management, Risk Modeling, Inventory Management System, Analytics, Advanced Analytics, Supply Chain Management, Business Analytics, Machine Learning, Business

    Beginner · Specialization · 1 - 3 Months

  • T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Trend Analysis, Data Management, Contract Management, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Operations Management

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    190 reviews

    Intermediate · Specialization · 3 - 6 Months

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1…383940…461

In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Analytics with Power BI: Edureka
  • Comportamento e Marketing Digital: Fundação Instituto de Administração
  • Email Marketing Foundations — Copy, Lists & Compliance: Coursera
  • Customer Data, Analytics, and Segmentation: Microsoft
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • AI Marketing with ChatGPT & Google Gemini: LearnKartS
  • Affiliate Marketing For Passive Income: Alex Genadinik
  • Predictive Analytics & Modeling with Minitab: EDUCBA
  • Apply Machine Learning for Predictive Business Analytics: EDUCBA

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