• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • F

    Fudan University

    全球卫生导论

    Skills you'll gain: Maternal Health, Child Health, Public Health and Disease Prevention, Public Health, Nutrition and Diet, Infectious Diseases, Health Systems, Health Care, Nutrition Education, Emergency Response, Health Disparities, Preventative Care, Health Equity, Primary Care, Epidemiology, Social Determinants Of Health, Obstetrics And Gynecology, Health Policy, Childbirth, Environmental Science

    ★ 4.5 (22) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    Institute for the Future

    Life After COVID-19: Get Ready for our Post-Pandemic Future

    Skills you'll gain: Community Organizing, Organizational Leadership, Visionary, Crisis Management, Forecasting, Resilience, Risk Management, Climate Change Adaptation, Risk Analysis, Organizational Change, Culture Transformation, Adaptability, Systems Thinking, Social Impact, Dealing With Ambiguity, Action Oriented, Strategic Thinking, Innovation, Change Management, Trend Analysis

    ★ 4.8 (55) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    How to Generate and Maintain a Healthy Sales Pipeline

    Skills you'll gain: Sales Pipelines, Closing (Sales), Customer Retention, Sales Process, Lead Generation, Customer Relationship Management, Sales Strategy, Customer Relationship Management (CRM) Software, Sales, Sales Management, Sales Operations, Customer Relationship Building, Customer Engagement

    ★ 4.7 (35) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • É

    École Polytechnique

    Digital Business - Capstone project

    Skills you'll gain: Growth Strategies, Digital Analysis, Performance Measurement, Key Performance Indicators (KPIs), Process Analysis, Performance Analysis, Digital Transformation, Business Analysis, Company, Product, and Service Knowledge, Analysis, Business Planning, Market Analysis, Business Strategy, Case Studies, Strategic Decision-Making, Business Consulting, Organizational Strategy, Business Transformation, Innovation, Consulting

    ★ 4.9 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Immersify

    Nursing Fundamentals: Key Skills Training with 3D Simulation

    Skills you'll gain: Clinical Nursing, Basic Nursing Skills, Patient Observation, Respiratory Care, Patient-centered Care, Respiration, Emergency Response, Patient Communication, Patient Advocacy, Nursing Process, Nursing Care, Nursing Practices, Nursing, Communication, Anatomy, Patient Safety, Patient Education And Counseling, Infection Control, Health Care, Patient Evaluation

    ★ 4.5 (11) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    AI for Lawyers: Communication and Creativity

    Skills you'll gain: AI powered creativity, AI literacy, Legal Technology, Creativity, Oral Expression, Writing and Editing, Presentations, AI Integrations, Editing, Writing, Communication, Artificial Intelligence, Responsible AI, Generative AI, Content Creation, Critical Thinking

    ★ 4.5 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alfaisal University | KLD

    تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق

    Skills you'll gain: Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Business Planning, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Marketing Strategies, Business Strategy, Target Market, Product Lifecycle Management

    ★ 4.7 (15) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Understanding the Value of Human-Centered Design

    Skills you'll gain: Human Centered Design, Stakeholder Engagement, Design Thinking, Design Research, Creativity, Ideation, Stakeholder Analysis, Cooperation, Data Collection, Storytelling, Collaboration, Innovation, Stakeholder Communications, Data Storytelling, User Research, Process Mapping, Communication, Needs Assessment, Discussion Facilitation, Coordination

    ★ 4.3 (16) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Advertising, Digital Advertising, Data-Driven Decision-Making, Sales Presentation, Budgeting, Cost Estimation, Performance Metric, Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis

    ★ 4.6 (50) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of Cape Town

    Climate Adaptation in Africa

    Skills you'll gain: Climate Change Adaptation, Climate Change Programs, Water Resources, Water Sustainability, Sustainable Development, Environmental Policy, Hydrology, Water Resource Management, Land Management, Environmental Science, Environmental Resource Management, Environment, Natural Resource Management, Environment and Resource Management, Socioeconomics, Economic Development, Vulnerability, Governance

    ★ 4.8 (125) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Geneva

    Global Statistics - Composite Indices for International Comparisons

    Skills you'll gain: Analysis, Estimation, Data Synthesis, Data Literacy, Analytical Skills, Key Performance Indicators (KPIs), Correlation Analysis, Statistical Methods, International Relations, Economic Development, Statistics, Sustainable Development, Economics, Market Opportunities, Economics, Policy, and Social Studies, Data Collection, Social Studies, Data Quality, Data Transformation, General Shipping and Receiving

    ★ 4.6 (50) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
1…385386387…589

In summary, here are 10 of our most popular social media marketing courses

  • 全球卫生导论: Fudan University
  • Life After COVID-19: Get Ready for our Post-Pandemic Future: Institute for the Future
  • How to Generate and Maintain a Healthy Sales Pipeline: Coursera
  • Digital Business - Capstone project: École Polytechnique
  • Nursing Fundamentals: Key Skills Training with 3D Simulation: Immersify
  • AI for Lawyers: Communication and Creativity: University of Michigan
  • تحليل منتجات الشركة والتخطيط الاستراتيجي للسوق: Alfaisal University | KLD
  • Understanding the Value of Human-Centered Design: University of Illinois Urbana-Champaign
  • CPC & Keyword Research: Coursera
  • Analyze User Research Data with Microsoft Forms: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok